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CEO Tim Cook to Employees: “Apple Is Not Going to Change”
Following Steve Jobs’ resignation as Apple CEO, Ars Technica has obtained a copy of an internal email sent this morning by the company’s new CEO, Tim Cook, to all Apple employees. The full text of the letter is available here, however we’d like to highlight a section in which Cook explains and reassures how Apple is not going to change, and Steve’s inspiration and vision will live on under his “ongoing guidance”:
Steve has been an incredible leader and mentor to me, as well as to the entire executive team and our amazing employees. We are really looking forward to Steve’s ongoing guidance and inspiration as our Chairman.
I want you to be confident that Apple is not going to change. I cherish and celebrate Apple’s unique principles and values. Steve built a company and culture that is unlike any other in the world and we are going to stay true to that—it is in our DNA. We are going to continue to make the best products in the world that delight our customers and make our employees incredibly proud of what they do.
The letter echoes Steve Jobs’ sentiments on Apple and its future:
I believe Apple’s brightest and most innovative days are ahead of it. And I look forward to watching and contributing to its success in a new role.
Tim Cook will execute Apple’s vision and goal to make great products, in spite of the different kind of charisma that differentiates him from Steve Jobs. Titles change, but as Cook seems to confirm, ideals live on.