Choosing the right pricing strategy for any new app is hard, but if you choose the wrong pricing model, it can cost you thousands of dollars in lost revenue. In this article I’m going to cover the three main revenue models on the App Store and explain how to make sure you pick the one that’s right for your app.

Good post by Realmac’s Dan Counsell about the three modern realities of the app business. This is the first time I see the term “paymium”, and it’s true that a few apps in the Productivity and Business categories of the App Store have been trying that model.

See also: Contrast’s David Barnard on shaping the App Store economy.