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Andy Ihnatko On Consumer Reports

Andy Ihnatko, over at his personal blog:


- Does Consumer Reports understand the nature of the problem? They claim to have tested the antenna scientifically but haven’t (as far as I can tell) broken any new ground beyond “If you bridge the gap, you lose bars.” Is it a hardware issue? A software issue? A mere ergonomic issue?

- It’s a repeatable, reliable demo. But are iPhone users likely to encounter an actual problem? I did a 20-minute phone interview with PBS this afternoon and I did it on an uncased iPhone 4. I didn’t even think twice about it.

- Assuming that a specific consumer regarded the antenna problem as a dealbreaker: if there were a way around the problem, would the iPhone then be worthwhile? I say yes, absolutely. Take away “there’s a slightly greater chance that it might drop a call” and you’re left with a phone with a huge laundry list of advantages over every previous iPhone and most other phones. Including, might I point out, better reception than the iPhone 3GS.

- Is there a way around the problem? Yes. Put it in a case, which is something lots of people (myself included) were going to do anyway.

On that basis, I think Consumer Reports’ stance is extreme. Though in their defense, there’s a difference between “we’re not recommending it” and “we’re recommending that people not buy it.”

Reading their followup coverage, it appears that they can’t evaluate how well “iPhone with a case” works until they develop a separate test protocol; their standard test policy is to test the phone as-shipped by the manufacturer.

This is why I have occasional problems with Consumer Reports reviews. I think this is another instance in which the magazine is showing more loyalty to their standardized test procedures than to their readers.

Exactly what I thought all along when reading Consumer Reports’ motivations for the non-recommendation. Also, make sure to read Ihnatko’s take on yesterday’s conference at SunTimes.

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