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Posts tagged with "apple"

Renault To Launch First European iAd Tomorrow

Looks like everything’s ready to go for iAds in Europe. With a press release on their official website, European car maker Renault announced that they’ll launch the first iAd campaign in Europe tomorrow, December 2nd.

The advertising campaign will be aimed at promoting the Twizy, a new electric tandem vehicle that will be available next year. It’s a “city car” that’s completely electric and comes with four wheels, a steering wheel and a very unusual shape. The iAd (you can take a look at the video below, in French) will allow users to check on various Twizy information such as charging times. Read more


Attention, RIM: JPMorgan Deploys iPads

Apple CEO Steve Jobs said months ago they didn’t see RIM catching up with Cupertino’s extraordinary success in the “foreseeable future”, and everyone’s been talking about the fast growth of Apple devices such as the iPhone and iPad in the business market (and enterprise). Businesses were already “jumping on the iPad” back in August (and July too, we recall), now the deployment of iOS devices continues with JPMorgan Chase & Co giving iPads to investment bankers.

Bankers will be able to use the iPad for both business and personal use, they’ll be able to download personal apps on the tablet while keeping tabs on their tasks using business apps sold in the App Store or developed internally. Of course the Wall Street folks will have the ability to access their emails, calendars and meeting notes on the iPad. Read more



How The Internet Can Fix Paul Thurrott in 2010

How The Internet Can Fix Paul Thurrott in 2010

Let’s take a look at Thurrot’s latest piece, “How Apple Can Fix the iPad in 2011”.

The one major change Apple will institute in the existing iPad models is the price, which is far too high for a device that is essentially a large-screen iPod touch.

Considering that current competitors are in the same price range of the iPad, and sometimes way above it, I don’t think pricing is a problem to fix in 2011.

Granted, not everyone is going to want a 7-inch iPad. But this model, positioned squarely between the iPod touch and currently 10-inch iPad, would provide a perfect middle ground, especially for those who will continue to use the iPad for consumption purposes only. (As is the case with virtually all iPad owners today, by the way.)

Same old story all over again. He says Apple needs a smaller iPad, but that won’t change the fact that the iPad is a consumption-only device. Either someone didn’t get the memo, or I haven’t been briefed on the incredible content creation capabilities of the Galaxy Tab.

The iPad’s currently storage allotments are simply too small. Apple should use its iPod touch as a guide and offer 32 GB, 64 GB, and even 128 GB versions of the device.

There’s no 128GB iPod touch.

While Apple clearly intended to include dual cameras in the current iPad–there is a hole designed for this purpose inside the case–it didn’t, and now there’s no way to add one.

That hole is there to make the ambient-light sensor work.

The current iPad’s screen is far too glossy and reflective to be used in many situations, making it less than ideal for eBook reading, movie watching, and other activities where you can more clearly see your own reflection than the onscreen content.

I thought glossy was meant to make movies look better?

Apple currently sells 6 different iPads, three with Wi-Fi only and three with 3G wireless networking as well. Since Apple likely pays something like $6 for a 3G radio, my advice is to simplify the lineup to 2 or 3 models only, differentiated only by storage capacities.

This is the best part. First he says Apple’s selling too many different models, then he goes on to suggest Apple should make a smaller version available as well, with different screen and storage options.

Someone’s confused here.

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Mozilla Evangelist Asks Google and Apple To Stop Being Evil

Asa Dotzler isn’t happy about the behavior of software giants like Google, Apple and Microsoft. In fact, Mozilla evangelist and co-founder of the Spread Firefox project in 2004 thinks they all should stop being evil. How so? He’s tired of finding unwanted plug-ins installed in Firefox by software such as iTunes, Windows Live and Google Earth.

Why do Microsoft, Google, Apple, and others think that it is an OK practice to add plug-ins to Firefox when I’m installing their software packages. When I installed iTunes, in order to manage my music collection and sync to my iPod, why did Apple think it was OK to add the iTunes Application Detector plug-in to my Firefox web browser without asking me? Why did Microsoft think it was OK to sneak their Windows Live Photo Gallery or Office Live Plug-in for Firefox into my browser (presumably) when I installed Microsoft Office? What makes Google think it’s reasonable behavior for them to slip a Google Update plug-in into Firefox when I installed Google Earth or Google Chrome (not sure which one caused this) without asking me first?

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Mac Of The Future

Mac Of The Future

From its experience with iOS, Apple believes it has discovered—or perhaps rediscovered—the secret to selling consumer technology products: simplicity. This doesn’t mean that the Mac we know and love will disappear. Rather, by stealing the most successful ideas from iOS, the Mac OS of tomorrow could slowly shed its legacy constraints while still remaining true to the power, utility, and spirit that has always defined the Mac.

And we haven’t seen anything about Lion yet – Mac App Store and Launchpad aside. Exciting times ahead for Mac users.

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Apple Updates Game Center Terms To Show Full Names In Friend Requests

A few minutes ago Apple sent out an email notification to inform users that they have updated Game Center terms & conditions to show full names associated with Apple IDs in friend requests.

We have changed the Game Center terms and conditions to provide you notice that if you send a friend invitation, the full name associated with your Apple ID will be shared with the recipient. If you accept a friend invitation, the full name associated with your Apple ID will be shared with the sender.

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Apple Posts Cyber Monday Deals In The U.S. Store

As expected, a few hours ago Apple posted the official Cyber Monday deals in the U.S. Apple online store. The offers are not available in the UK store or other international store.apple.com.

The Cyber Monday deals allow you to save some good bucks on a variety of Mac, iPhone, iPad and iPod accessories, like headphones, speaker docks, cases, bangs and stands. The sale, for example, includes the popular TwelveSouth Compass Stand for iPad and the Beats by Dr. Dre Beatbox. You can find discounts from $5 to $40.

The Cyber Monday sale is available here.


“Apple Has A Spectacular Year”

“Apple Has A Spectacular Year”

Never before has this venerable company, which at age 34 is a grizzled veteran by Silicon Valley standards, stood so firmly atop the high-tech industry. Earlier this year, Apple’s market capitalization surpassed that of Microsoft, making it the most valuable property in the tech universe. And during its just-completed fiscal year, it broke four consecutive quarterly revenue and profit records. Amid the worst recession in decades, Apple hired thousands while others cut jobs.

The key point:

Apple’s innovation is not only relentless but also ruthless. No company is more willing to kill its own babies. Rather than wait for competitors to draw the knife, co-founder and CEO Steve Jobs does the deed himself.

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