A few days ago Engadget posted a scoop about Apple’s plans for the upcoming new Apple TV: iOS integration, no 1080p support, new brand. According to Engadget, the new name should be “iTV” - which sounds pretty likely if you ask me, considering that Apple has recently put a lot of products under the “i-” prefix.
Now, there’s a very little problem. There’s a major UK broadcaster called “ITV” and its executives are getting furious over these Apple speculations and are planning to sue Steve Jobs and all his crew.