A few days ago Engadget posted a scoop about Apple’s plans for the upcoming new Apple TV: iOS integration, no 1080p support, new brand. According to Engadget, the new name should be “iTV” - which sounds pretty likely if you ask me, considering that Apple has recently put a lot of products under the “i-” prefix.
Now, there’s a very little problem. There’s a major UK broadcaster called “ITV” and its executives are getting furious over these Apple speculations and are planning to sue Steve Jobs and all his crew.
9to5mac reports via The Mirror:
“You only have to look at recent problems with the iPhone 4 to see not everything Apple produces is gold dust. We all take our ITV brand very seriously and we’ll do everything in our power to protect it.”
The Mirror notes that an Apple spokeswoman “denied the names will be too similar”.
The iPhone 4 statement is completely useless, but if the story about the Apple spokeswoman is true - now that’s interesting. “Too similar”? Meaning that “iTV” is different from “ITV”? Or maybe they’ll adopt a new strategy and call the product “Apple iTV”? Doesn’t make much sense to me.
If I were the ITV guys, anyway, I’d wait for some official stuff to come in. You know, this way it looks like they just want to be the cool guys who sue Apple over some unconfirmed rumors.
Unlock More with Club MacStories
Founded in 2015, Club MacStories has delivered exclusive content every week for over six years.
In that time, members have enjoyed nearly 400 weekly and monthly newsletters packed with more of your favorite MacStories writing as well as Club-only podcasts, eBooks, discounts on apps, icons, and services. Join today, and you’ll get everything new that we publish every week, plus access to our entire archive of back issues and downloadable perks.
The Club expanded in 2021 with Club MacStories+ and Club Premier. Club MacStories+ members enjoy even more exclusive stories, a vibrant Discord community, a rotating roster of app discounts, and more. And, with Club Premier, you get everything we offer at every Club level plus an extended, ad-free version of our podcast AppStories that is delivered early each week in high-bitrate audio.
Choose the Club plan that’s right for you:
- Club MacStories: Weekly and monthly newsletters via email and the web that are brimming with app collections, tips, automation workflows, longform writing, a Club-only podcast, periodic giveaways, and more;
- Club MacStories+: Everything that Club MacStories offers, plus exclusive content like Federico’s Automation Academy and John’s Macintosh Desktop Experience, a powerful web app for searching and exploring over 6 years of content and creating custom RSS feeds of Club content, an active Discord community, and a rotating collection of discounts, and more;
- Club Premier: Everything in from our other plans and AppStories+, an extended version of our flagship podcast that’s delivered early, ad-free, and in high-bitrate audio.