Posts tagged with "apple store"

Report: Apple Stores Sold 8.8 iPads Per Hour on Black Friday

Everyone goes shopping on Black Friday (well, unless you prefer to check out online deals), and Apple Stores are no exception to this trend. With some pretty decent discounts set up for the day after Thanksgiving, we knew Apple was going to sell a whole bunch of iPads and new MacBook Airs on that day – but we may have the actual numbers here.

Fortune is reporting that, according to a report from Gene Munster’s team at Piper Jaffray, Apple sold approximately 8.8 iPad units per hour on Black Friday and 8.2 Mac units per hour. A rough estimate of 8.8 iPads sold per hour across 236 US stores in a 12 hours timeframe leads us to 25.000 iPads sold on Black Friday.

Most notable in our observations,” he writes, “we noticed that the iPad is gaining traction (driven by lower price vs. the Mac) among demographics in which the Mac has historically not been successful. The bottom line is that Apple’s addressable market is expanding with the iPad.

Munster also states the iPad is “becoming the Mac of the masses”. An interesting statement looking forward.

iPad Snow Globe Makes An Appearance At Apple Stores

Apple is getting ready for the holiday season and, Black Friday sale aside, they have started decorating Apple Stores with  giant iPad snow globes. Oh, and some Beatles stuff, too.

As spotted by TiPB, the giant iPad is set to play a video containing iBooks and the Gourmet Live app for the holidays – which undoubtedly is a good move to tout the tablet as the go-to device for people looking to enrich their cooking skills with some geek love this year. As for the Beatles, we’re not really surprised. They’re part of a huge marketing campaign from Apple aimed at promoting both iTunes and the band, so putting some promo material in Apple stores was the most logical step.

Check out the iPad snow globe video below. Read more

Apple TV Launches In Italy and Switzerland, Coming Soon To Seven More Countries?

This morning we noticed the Apple TV was finally available in Italy and Switzerland. As noted by 9to5mac, though, the device will likely launch soon in seven more countries, maybe even tomorrow, as international Apple Stores are returning the same errors the Italian and Swiss ones were returning when the Apple TV wasn’t available last night:

We checked out all the Apple online stores to replicate what happened in Italy and Switzerland and sure enough Taiwan, Denmark, Sweden, Finland, Norway, Portugal, The Netherlands and Belgium are all displaying the same error message. What does this mean? It means that Apple’s second-generation Apple TV will be launching in those countries very soon, probably tomorrow, and maybe some HD movie rentals in iTunes as well.

We don’t know if the Apple Tv is ready just yet to appear in more countries, but surely the Apple online store suggests something’s moving, and fast. The Apple TV is doing great in the US thanks to its aggressive pricing and small form factor, although the promised AirPlay streaming functionality is still nowhere to be seen.

iBooks Gift Cards Now On Sale in Apple Stores

iLounge noticed Apple is now selling iBooks gift cards in its retail stores. The cards were spotted in the Washington D.C. area Apple Store, and it’s an interesting move because regular iTunes Gift Cards worked just fine with the iBookStore.

I guess Apple wanted to make it clear that books can be bought with a gift card, and I assume those cards are going to be huge this holiday season. I still haven’t spotted them here in Italy, though.

AppleCare Protection Plans Now Transferable To Any Device

According to the latest report by BGR, Apple changed its policy regarding AppleCare Protection Plans and transferability:

Starting immediately, an Apple customer will have the ability to transfer AppleCare Protection Plan coverage to a new device without having to cancel the current plan and purchase a new one. Though no formal announcement has been made to the public, Apple notified its employees of the new procedure on Monday.

This new system simplifies the purchase experience for customers and makes AppleCare even more relevant. Yeah, because in case you’re wondering – you need AppleCare.

“Jobs at Apple” Page Updated With New Positions, Introductory Video

Apple updated its “Jobs at Apple” mini-site to include additional information about the carrier possibilities at Apple Retail, new jobs positions and a video introduction to Apple’s retail philosophy.

Join us at the Apple Retail Store, the unique gathering place where people come to discover Apple products. Show your passion and expertise as you connect customers with our products and help integrate products into their lives. Be a part of our team and change the way our customers work, play, create, and communicate.

Both the revamped page and video focus on detailing the incredible experience that is working at Apple, being part of something that can “actually change people’s lives” and that can “connect customers with Apple products”.

The main page also features recently opened retail stores with positions available: El Paseo Village - Palm Desert, CA; Boise Town Square - Boise, ID; River Park Square - Spokane, WA; Summit Mall - Akron, OH; University Park Mall - South Bend, IN.