Vintage Apple Ads On YouTube

Husain Sumra:

Old Apple commercials from the 1980s have been resurfacing on YouTube channel EveryAppleAds over the past few days, offering an extensive look at vintage Apple advertising that is normally overshadowed by Apple’s famous Super Bowl commercial “1984”.

The channel’s Recent Uploads section is where you can easily to watch all the videos. Some of them are utterly “vintage” in the way they’re meant for an audience who couldn’t have decades of computer experience like we do today; others are still fascinatingly modern in how they imply the product’s superior functionality in a casual, familiar setting. A great find.

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Superbrothers: Sword & Sworcery EP Sales

Interesting numbers from the developers of one of the most unique iOS games in recent years that was later ported to other platforms. The last chart, iOS revenue by region, shows the importance of Japan, as also outlined by Apple in the Q3 2013 earnings call. I would love to have more details on revenue over time though – such as the impact of making an iPhone version or sales in the first two weeks of Google Play compared to the same period on the App Store.

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Transfer Files with Alfred - Zero Config Required

File transfers between computers on a network can be a pain. No one wants to memorize hostnames and IP addresses are often dynamic. Apple made huge strides in simplifying the process with AirDrop but the UI leaves a lot to be desired especially if you are looking for fast transfers with minimal interactions. If you are an Alfred Powerpack user then you are probably already familiar with the many ways Alfred workflows can speed up simple actions without ever having to take your hands off the keyboard. Wouldn’t it be great if you could transfer files using Alfred with absolutely no configuration?

This is exactly what I had in mind when I made the Alfred File Transfer workflow. So how does it work? It is powered by the pyncp project. A few months ago one of my favorite blogs, One Thing Well, linked to the pyncp project which is a Python port of the popular linux utility – NCP. Pyncp is essentially a command-line tool for copying files across a LAN without any configuration. You simply run the pyncp push command on one computer, then run the pyncp poll command on the second computer and file is transferred. However, I ran in to some initial issues that prevented pyncp from working properly on OS X – so I forked the project, refactored some code, and got it working.

The Alfred File Transfer workflow is simple. First, install the workflow on each computer. Then select a file to transfer in Finder and show the list of available Actions using Alfred’s ⌥ + ⌘ + \ keyboard shortcut. Type push and select the corresponding Alfred action. On the second computer, simply bring up Alfred and type pull – the file will be transferred to the ~/Downloads folder on the destination computer. That is all there is to it!

Check out a video of the workflow in action:

This workflow is simple yet very powerful because it allows you to move files across your network using nothing more than your keyboard. It is worth noting that this does not provide the encryption and security provided by AirDrop so if you are transferring sensitive information on a public network – use with caution. However, I have found it extremely useful on my personal computers at home. If you find this workflow handy be sure to thank Felix Richter for his hard work porting NCP to the Python language.

Download the Alfred File Transfer workflow.


HEARD

HEARD appeared on the App Store at the end of June then suddenly disappeared without a trace. There was no blog post and no real explanation on Twitter — just a couple of Tweets asking to get in touch with so-and-so at the time. The whole thing was kind of strange, and I honestly believed the app had been acquired. The app looks to have been pulled due to a bug, and rather than risk poor app reviews, I surmise that the devs decided to pull it. The launch was quiet and there wasn’t too much to lose at the time. After several days, HEARD came back to the App Store with a small update. It’s here for good.

Correction: Apple pulled the application without warning after deciding the app didn’t need full background access. HEARD appealed and won their case, and the app returned to the App Store as it was originally introduced. My assumption was incorrect.

I was disappointed that I didn’t download the app right away after it disappeared (fearing I had missed the chance to try it), given that what it does is nothing short of intriguing. HEARD lets you save anything your iPhone has heard in the past five minutes. The idea that you can suddenly save a conversation to your iPhone that happened five minutes ago sounds magical. But then you start wondering if it’s even all that practical given that you’d likely want more than just five minutes if you’re intent on recording something.

HEARD is an app that runs in the background, its ability to record only limited to how much battery life you have left. By pressing a big red button, HEARD begins actively listening. There’s nothing to log into and no quirky settings to configure. Like you would see with apps like Skype or Voice Memos, HEARD changes the color of the status bar system wide to indicate that the app is listening. When you return to the app, pressing the button again saves whatever was buffered in the last five minutes to its library as a recording. You can then listen in, edit the file’s title, add tags, or delete it if you’re not happy with it. The app continues listening and the cycle begins anew.

That’s what makes HEARD kind of killer. It gives you the potential to record everything that happens. If your phone can hear it, it’s in the app’s buffer for at least five minutes.

While having this kind of power can certainly be useful, is it impractical? Sometimes. Obviously if you want to record a thirty minute meeting then you’re dead in the water unless you use another app. HEARD will let you turn off background audio to record audio snippets, but it only records as long as you hold down the button. If I can put myself in the mindset of the developer, what they’re trying to do is prevent you from accidentally recording something for so long that you run out of storage space. Personally I would like the option of not having to hold down that button, even if it meant I couldn’t leave the app if that’s the tradeoff the developers want to make. I want to use HEARD over Voice Memos and as my destination for everything, both for whatever stuff I happen to capture from the airwaves and stuff that I want to record intentionally.

I would love IFTTT integration. Just imagine saving a snippet and having it automatically end up in Evernote or another app. That’s my only want for this app going forward.

There are some aesthetic things I don’t like, particularly the ‘HEARING’ button in the center of the tab bar. I keep pressing it trying to pause and start recordings to no avail. As for recordings, those text boxes look a little dated. And the only real way to turn off background listening is to flip a switch in the settings or close the app from the multitasking bar (I feel there should be a way to pause background listening). For these things, the app does encourage feedback via a button in the settings.

Given the premise and despite being a sort of purposefully limited voice recorder, HEARD works. I felt this way when HEARD first disappeared, and I still feel this way today, that it’s something that was built for attracting attention from bigger fish in the pond, and I wouldn’t be surprised if someone did snap it up just for the idea. Yet, I do recommend at least trying out HEARD. It’s free, the limitation being that only things heard in the past few seconds can be saved. An in app purchase of $1.99 will unlock the full five minutes. Download it from the App Store.

Update 5:00 pm: @heardapp reached out to me on Twitter to point out an inaccuracy in my review of the app concerning the app’s sudden disappearance. I’ve embedded the tweets below and have updated the review.


The Relevancy of App Store Search Results

Allen Pike looks at the relevancy of search results on the App Store and walks away concerned. For developers it’s frustrating — apps that legitimately belong under a search result or fall in the category of that keyword are overshadowed by unrelated apps with buzzwords in their titles.

In my echo chamber, Twitterrific and Tweetbot are used by many and praised by all. In the real world, most people are not looking for a paid Twitter app. The App Store is curated with this in mind, and I get that.

Still, it’s frustrating that the Store search algorithm cares almost exclusively about downloads, app title, and keywords. Paid apps get fewer downloads than free apps, so they’re lost in the noise. Instead of Twitterrific, we get Instagram at #2. This isn’t because Instagram is about “Twitter” at all, but because it’s insanely popular, and meets the minimum keyword relevance requirement to appear.

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Crowsflight Points You in the Right Direction

I think maps are useful when choosing your destination, but when navigating the city streets, orienting yourself by finding landmarks on a tiny screen can be tricky. I like this idea of having a pointer, a directional compass that at least tells you you’re heading in the right direction.

I like the concept behind this app. I could have used something like this a couple months ago when I ended up parking several blocks away from my destination (yay city parking). Maps got me close to my destination, but the walking directions didn’t quite follow the walking paths available and it’s semi easy to get lost in your phone instead of paying attention to your surroundings. Crowsflight shows you were you should be looking for your destination, features a quick search feature (useful when stuck on slow 3G), and built-in maps as an additional way to find nearby points of interest. It’s one of those things where you ask yourself why you need another compass, and end up realizing that it can be super useful when smart features are attached.

You can download Crowsflight for free from the App Store, and unlock all of the features for a dollar via an in-app purchase.

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Learn to Code with Treehouse for the iPad

Quick note: I’d link to a proper blog post, but I don’t see one on Treehouse’s site yet. The link will currently take you to the iTunes Preview page.

You need to have a subscription to use the app (starting at $25 per month), but this is a very cool bonus for those that are learning to code websites and are just starting down the path towards making their own iOS apps. Languages include HTML, CSS, Javascript, Ruby, Objective-C, and more. Treehouse has video tutorials, badges that you can collect as you progress through lessons, and a members forum so you can get help from Treehouse’s community of learners and self starters.

[via VentureBeat]

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The Prompt: Up Next Yesterday

This week, everyone’s favorite international trio discuss a truckload of follow-up, then move on to talk about Apple’s developer site and quarterly results then Google’s new Nexus 7 and Chromecast TV dongle. Myke interrupts the show to find Federico’s alt rock band on MySpace. To wrap up, Chris Bowler files a report on Cloud.typography and Federico gives a tip about bookmarklets in Chrome for iOS.

Without a doubt, the episode recorded in the most original location to date. Get it here.

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EA And The App Store

Jeffrey Grubb at VentureBeat:

The mobile-based future is here, and publisher Electronic Arts is reaping the rewards. EA reported today that it made more money through Apple’s App Store than any other retail distributor. That includes its own Origin digital-download service.

Here’s the thing: I don’t like EA’s shady practices (especially in Real Racing 3), I think that most In-App Purchase-based games should offer more value, but this is working for EA and others (see: Candy Crush Saga). And who’s to blame: consumers for being too credulous? EA and King? Apple? If anything, shouldn’t we be happy because Apple’s strategy is working out?

I, and thousands of old-school gamers like me, don’t like this modern idea of free-to-play games and nickel-and-diming players. I like to think that, eventually, Apple will start caring about quality games. But it’s when I read stories like EA’s that I conclude that, today, Apple doesn’t want to change In-App Purchases, at all.

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