How Apple Could Modernize iMessage

I don’t usually cover concepts and mockups here at MacStories, but this idea by Michael Steeber is exactly what I’ve been wanting to see in Apple’s Messages app for a long time.

One of the best parts of these inline previews is that they aren’t limited just to the Messages app. The same previews could work in other Apple apps like Mail and Notes, or even in third party apps that support document-style text input. A feature like this, while subtle in implementation, has the potential to save a significant amount of time and remove points of friction in anyone’s workflow.

Steeber has come up with several ideas for inline previews, such as web links and Twitter, but also calendar invitations, documents, notes, and weather conditions.

Here’s what I wrote in my iOS 9 wishes in May:

Messaging services like Slack and Messenger have proven the utility of automatically generating previews for content shared in conversations such as direct links to images, tweets, or web articles. Considering Apple’s integration with Twitter and Safari’s Reader capabilities, I’m surprised they didn’t consider richer previews for content shared over iMessage before. Compared to the aforementioned messaging services, sharing links to web content on iMessage feels primitive, without the context granted by snippets of information embedded directly in a conversation. It’s time for a refresh.

As messaging continues to grow as an interface of its own, it only makes sense to make conversations faster and more contextual by using rich previews of what’s being shared. Considering that Apple is using open standards such as schema.org and Open Graph for rich results in iOS 9’s Search, they could use a similar system to build rich previews in Messages as well.

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NYT Now: Your Guide to the News [Sponsor]

Do you spend too much time searching social feeds looking for reliable news? Never know what’s important and worth reading? Head to the App Store and download NYT Now for free.

NYT Now is the fastest way to get caught up with the news, with headlines and story summaries that get readers caught up quickly. Designed for iPhone and on-the-go consumption, NYT Now offers a selection of the best articles from The New York Times, as well as stories from around the web curated and hand-picked by a team of NYT editors. NYT Now even includes a daily Morning Briefing, designed to prepare you for the day ahead.

I’ve been using version 2.0 of NYT Now for a while now, and I find it to be a fantastic way to find a curated collection of news and interesting articles. The app is completely free with no need to pay a subscription and no cap on the number of articles you can read – it’s free and unlimited.

The app itself has cards that indicate what an article is about and a sharing menu that supports iOS 8 extensions and even the ability to share articles with image previews on Twitter. NYT Now offers a great mix of NYT content and editorial picks from the web: I’ve been discovering and saving articles through NYT Now, and I appreciate the variety and balance of topics and authors presented in the app on a daily basis.

Head to the App Store and download NYT Now or visit nytnow.com to learn more. Remember, it’s now completely free to download and use.

Our thanks to The New York Times for sponsoring MacStories this week.


Apple Will Pay Rights Holders During Free Trial of Apple Music

Following yesterday’s blog post by Taylor Swift on the free trial of Apple Music, Apple has announced they’ll pay rights holders on a per-stream basis during the three months of free trial of the service.

Peter Kafka spoke with Eddy Cue on the phone, who told him this is a decision he reached with CEO Tim Cook earlier today after Swift’s Tumblr post. Apple will be paying artists during the free trial at a different rate:

Cue says Apple will pay rights holders for the entire three months of the trial period. It can’t be at the same rate that Apple is paying them after free users become subscribers, since Apple is paying out a percentage of revenues once subscribers start paying. Instead, he says, Apple will pay rights holders on a per-stream basis, which he won’t disclose.

As I argued yesterday:

Apple’s terms for the free trial are controversial and I wonder if they could handle this differently. It’s not like Apple doesn’t have the resources to offer a free trial for users and make it up to artists on their own. I think Swift makes a solid argument here.

Good on Apple for reaching a compromise, even if it took the blog post from an influential artist to make this change. Due to the way the music industry is structured, Apple won’t be paying artists directly – but it’s still something and it doesn’t mean free music will be given away by Apple for three months just to promote usage of their service.

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Taylor Swift Criticizes Apple Music for Lack of Artist Compensation in Free Trial Period

Taylor Swift, writing on her personal blog, criticizes Apple for lacking any sort of artist compensation during the three-month free trial period of Apple Music:

These are not the complaints of a spoiled, petulant child. These are the echoed sentiments of every artist, writer and producer in my social circles who are afraid to speak up publicly because we admire and respect Apple so much. We simply do not respect this particular call.

I realize that Apple is working towards a goal of paid streaming. I think that is beautiful progress. We know how astronomically successful Apple has been and we know that this incredible company has the money to pay artists, writers and producers for the 3 month trial period… even if it is free for the fans trying it out.

This is not the first time Swift has criticized music streaming services with free trials that can’t pay artists enough (or at all). Notably, her latest album, 1989, is only available for digital purchase and has been withdrawn from streaming services – the same will be the case with Apple Music.

Here’s what Swift wrote in an article for the Wall Street Journal last year:

There are many (many) people who predict the downfall of music sales and the irrelevancy of the album as an economic entity. I am not one of them. In my opinion, the value of an album is, and will continue to be, based on the amount of heart and soul an artist has bled into a body of work, and the financial value that artists (and their labels) place on their music when it goes out into the marketplace. Piracy, file sharing and streaming have shrunk the numbers of paid album sales drastically, and every artist has handled this blow differently.

In a media industry increasingly driven towards free downloads and monetization through other channels, I find Swift’s overall position both sensible and a little too optimistic.

Apple’s terms for the free trial are controversial and I wonder if they could handle this differently. It’s not like Apple doesn’t have the resources to offer a free trial for users and make it up to artists on their own. I think Swift makes a solid argument here.

But I want to touch on the bigger theme as well. Swift is also hoping that an entire generation now accustomed to free YouTube videos and ad-supported streaming will somehow rediscover the lost value of the digital album. Nostalgia can be a powerful selling factor, but, in this case, I’d tend to believe that convenience of free services (or very cheap ones) is a stronger motivation for millions of people.

It sounds sad, but, for many, music has become an easily accessible good with no exclusive value – the money is in concerts and merchandising (basically, emotions and memories that are personal, not online). Ask Nickelback (seriously, read their story). The over 8 million global copies sold by 1989 are sadly an exception these days, and most artists are now rethinking what it means to monetize music at scale. Often, this includes using streaming services and social media to find and nurture future concert-goers.

When even Apple is willing to cannibalize traditional album sales with a cheap streaming service that has a feature to connect artists with fan, you have to wonder if the money really is elsewhere at this point.

If only there could be live shows for app developers too.

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Accessibility at WWDC 2015

Fantastic coverage from Steven Aquino on Accessibility at WWDC 2015:

To me, the labs were one of the most exciting part of my visit. It seemed to me that the labs are where the action is at WWDC. Developers want to visit the labs because they’ve gone to sessions and want to implement accessibility (among other things) the right way.

The room was full of enthusiasm, which warmed my heart to see. As a person with disabilities, it’s thrilling for me to see others make concerted efforts to ensure that their apps are usable by all.

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Accessibility Helps App Store Sales

Craig Hockenberry, writing on The Iconfactory blog:

We’re not in this business just to make money: all of us at the Iconfactory hope that our products will make people’s lives better. We’ve worked hard to make Twitterrific work well with the accessibility features in iOS. Hearing that these efforts make things easier for customers with disabilities is rewarding beyond words. (Listen to the podcast file in that last link to get a great idea of what life is like for a VoiceOver user.)

But now there’s another incentive for thinking about accessibility: helping others also helps your downloads […]

Implementing features that make an impact is also a good business. Twitterrific and Workflow are great examples.

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Apple No Longer Selling Original iPad mini

Jeremy Horwitz, writing for 9to5Mac:

The original iPad mini has quietly disappeared from Apple’s web site, and is no longer available to purchase new from the Apple Store.

And:

Apple’s discontinuation of the iPad mini leaves the remaining iPads as a completely 64-bit family, all using either A7 and A8X processors rather than the iPad mini’s aging A5.

The oldest iPad you can buy has a Retina display.

Considering the massive change that multitasking is going to be for 10-inch iPad users, I wonder how quickly Apple will phase out the iPad Air in favor of the split view-enabled iPad Air 2.

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Connected: Ignorance by Design

This week the Europeans are going it alone to talk about the new iOS Notes app, iOS 9 on the iPad, Editorial 1.2, and whether WatchKit should have existed.

On this week’s Connected, Myke and I talk some more the iPad on iOS 9, Apple’s improved Notes app compared to Evernote, and the merits of watchOS 2. Spoiler: Myke has bought another iPad. You can listen here.

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