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Apple Rolls Out App Analytics

Almost a year after the original announcement at WWDC 2014, Apple has opened access to App Analytics in iTunes Connect today.

Sarah Perez, writing for TechCrunch:

Ahead of its annual WWDC developer conference in June, Apple has opened up beta access to a new mobile app analytics service aimed at iOS developers. Simply called “Apple’s App Analytics,” an announcement inviting developers to request early access to the service appeared today on the iTunes Connect developer portal. Those with an iTunes Connect account can also reach the sign-up page using the direct link analytics.itunes.apple.com.

App Analytics are available for devices running iOS 8 and above, and the usage data part is completely opt-in. Every time you set up a new iOS device (or upgrade to iOS 8), you’re asked if you want to share information with app developers to improve their apps through analytics. Other App Store metrics (views, installs, etc.) are returned for all users.

Based on the tweets I saw in my timeline today, first impressions seem positive. Apple can now give developers a level of insight that’s unprecedented for any other app analytic platform. Apple’s App Analytics can plug directly into the App Store and tell developers how customers find their apps, where traffic is coming from, and how many views an app gets on the Store.

After years of no data about customer behavior on the App Store, it seems like this will be a massive change for how apps are marketed, optimized for international App Stores, and presented to users.

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App Camp for Girls Quiz Compendium

Jean MacDonald:

Today we released our very first App Camp app! The Quiz Compendium includes 15 personality quizzes created by camper project teams. You’ll learn so many things about yourself, such as what your superpower is, where you should go on vacation, and even what your breakfast choices say about your personality.

App Camp 4 Girls is an outstanding initiative. Their mission is important, and I was happy to see that Apple recognized them in the list of STEM organizations for this year’s WWDC.

App Camp 4 Girls now has an app on the Store, and it’s only $0.99. Learn more about App Camp 4 Girls here, then go buy the app, play around with it, and support this great cause.

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Apple Partners with IBM & Japan Post to Deliver iPads to Elderly in Japan

Apple just announced an interesting new partnership with IBM and Japan Post, with a goal of delivering 4 to 5 million iPads to the elderly in Japan by 2020. As part of the initiative, IBM will deliver custom apps that help connect those who receive the iPads to “services, healthcare, community and their families”.

“This initiative has potential for global impact, as many countries face the challenge of supporting an aging population, and we are honored to be involved in supporting Japan’s senior citizens and helping enrich their lives,” said Tim Cook, Apple’s CEO. “iPad is incredibly intuitive, easy to use and has accessibility features built in, making it a perfect device for any generation to be connected and engaged.”

The initiative, which will begin to roll out in the second-half of this year, is an extension of Japan Post’s national ‘Watch Over’ service:

For a nominal monthly fee, mail carriers check in on elderly customers and assure families about the well-being of their relatives. That service can now be extended and enhanced with iPad, complementing the in-person monitoring.

IBM’s A Smarter Planet website has also posted a short blog post from Masaaki Tanaka, one of the original designers tasked with working on the project:

A tiny team at IBM Japan got the whole thing going. My first market research subjects were my mother and my mother-in-law. My mom lives nearby, so I would pop over every couple of weeks to get her reactions to design ideas. Mom is comfortable using an iPad, so she represented our more sophisticated users. My mother-in-law was less experienced with mobile technology, so she stood in for our novices. She now has an iPad and takes it everywhere.

It’s unclear whether IBM’s custom apps will be released on the App Store for anyone to download, but one would hope so. 4-5 million iPads is a great start, but it’s only a drop in the ocean to the millions already out there in the world.

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The Return of a Macintosh Shareware Classic

In the heady days of Macintosh shareware gaming, Ray Dunakin was a star. His 1990 world-hopping adventure title Ray’s Maze puzzled and delighted Mac gamers the world over, despite it having been made with an early black-and-white Mac program called World Builder, and his later games Another Fine Mess, A Mess O’ Trouble, and Twisted! only added to his reputation. But fate conspired to force the games into oblivion as Apple moved the Mac into OS X and then over to Intel processors.

Until now. Marc Khadpe is Ray’s biggest fan. He’s been the proprietor of the Ray’s Maze Page since he created it in 1996. And he’s spent the past decade, on and off, rewriting the World Builder engine for OS X.

Over at US Gamer, Richard Moss tells the story of Ray Dunakin’s games, icons of Macintosh gaming in the early ’90s recently re-released with OS X compatibility on the Mac App Store.

Make sure to check out the original and restored games here, and if you’re into classic Macintosh gaming grab A Mess O’ Trouble from the Mac App Store at $4.99.

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Connected: Artisanal Emoji

This week, they boys break down Apple’s Q2 results and walk with Myke as he spends a day with Apple Watch.

On this week’s Connected, I also share some thoughts on the iPad’s declining sales and its perception in the tech industry. You can listen to the episode here.

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How to Configure Gmail with OS X Yosemite Mail

My friend Amy is having her first experience with using Gmail, and, it, um, isn’t going as well as she’d like. The good news is that although Apple’s Mail.app and Gmail have had a rocky relationship in the past, Mail.app in Yosemite works pretty well with Gmail, but there are some things that you should understand before you proceed.

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StretchLink Unshortens and Cleans URLs from Your Menu Bar

Brett Terpstra, writing about StretchLink 1.0:

It’s an easy-to-use tool for expanding shortened links, fixing redirects, and cleaning out referrer junk from Google Analytics and others. StretchLink runs in the OS X menu bar. You can click the icon to open the main panel from which it can expand and clean links on demand with a single click. Even better, it can be set to silently watch your clipboard. You can turn this on with a switch from the main panel, or just right click the menu bar icon to toggle it.

StretchLink 1.0 is priced at $1.99, with a free trial available on the website. An introductory sale of $0.99 (50% off) starts now and goes through the end of May. StretchLink didn’t get a beta round, but it’s been tested on a variety of my own machines. If you do run into issues, don’t hesitate to contact me. A Mac App Store release is planned for the near future, if all goes well.

As a shell script nerd who loves automation and clean URLS, I had, of course, written my own shell script to expand and clean URLs. I installed StretchLink last night, and I am sure that I will never use my script again. That’s how much better Brett’s app is.

My biggest criteria (after, of course, that it actually works) is how fast would it work. So I did what any self-respecting geek would do: I wrote a shell script to test how fast it would expand a given URL. The result was that StretchLink expanded it in less than 1 second. 1

You can download StretchLink here.

P.S. If you’re looking for something similar on iOS, checkout Clean Links.


  1. If you want more details about how I tested this, I posted my script as a gist. Because of course I did. ↩︎

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