I usually do not read books about Apple, the web, or design related topics. There are enough weblogs and people on Twitter linking to all kinds of content about more or less everything, so I usually don’t need additional resources in the form of printed paper. When I need to delve into the technical details of a particular topic, I’ll pick up a book so that I can soak up that in-depth knowledge. And it usually is safer to buy technical books, because you can ensure that the text it contains is professionally well researched, written, and edited by people who care about the subject, thus the chance of reading erroneous information is quite low. I especially want that kind of comfort when it comes to quite precarious subjects like art (and its “subgenres” like typography and architecture) or company ethics and philosophies. You need a strong education in history, development, current techniques, and standards of creation in the respective fields to discuss them precisely. Call me conservative, but I want to read such explanations on printed paper, written by people with years of experience and knowledge.
During the last three weeks, I was on a circular trip throughout the United States. It was my first time I got to see the country. Besides stunning cities and beautiful landscapes, I also got to see many Apple location highlights, including the 5th Avenue Store in New York City and the Yerba Buena Center Of The Arts in San Francisco, which in my mind will always feature the colorful Apple banner promoting the iPad presentation in 2010. Just blocks down the road from the YBCA, inside the San Francisco Museum of Modern Art museum store, I found the book I’m about to present now: “Apple” by CLOG.








