A report today in The Wall Street Journal suggests that Apple is getting closer to launching a product that will represent the company’s vision for the future of TV. Sources have told the WSJ that Apple executives have met with media executives at several large media companies in recent weeks.
Eddy Cue, Apple’s Senior Vice President of Internet Software and Services, and the other Apple executives discussed their vision for the future of TV, outlining ways their technology could “recognise users across phones, tablets and TVs”. The WSJ also noted that in at least one meeting, Apple executives also described technology that could respond to a users voice or movements to search for a show or change channels. Apple did not go into specifics about what its plans were during the meetings, staying “vague” and not making any proposals to license shows for any new “Apple TV”.
Still, the talks—some of which were made at the request of media companies seeking an update on Apple’s plans—suggest that Apple’s TV strategy is advancing.
What Apple did discuss was about new ways that a user could stream content to multiple devices, allowing them to start watching a video on a TV and then move to another device, with that user’s pause point being synced with that other device such as a smartphone.
[Via The Wall Street Journal]
