THIS WEEK'S SPONSOR:

Kolide

An Endpoint Security Solution for Teams That Want to Meet Compliance Goals without Sacrificing Privacy


Wired Adds Sharing and Shopping Features, Gives Away May Edition For Free

Conde Naste is set to offer its May iPad edition of Wired free for 30 days, thanks to a sponsorship with Adobe. The free edition is also being used as a way to promote the app’s new sharing and shopping features in a hope to attract, and bring back, subscribers who have fallen of the Wired iPad edition bandwagon.

The new sharing features, somewhat overdue, allow readers to share links to articles on Facebook and Twitter, including those that are not yet up on the Wired website or won’t ever be. However for articles that aren’t available on the Wired website, the link will lead to a web page that encourages others to download the relevant issue of the Wired magazine. As for those shopping features, Wired readers will be able to click a “buy now” button that opens an in-app browser (sponsored by MasterCard) displaying the relevant Amazon page for a product featured in an article, and any purchases will give Conde Naste a referral payment.

Wired’s monthly subscriber base for the iPad edition has apparently settled into the 20,000 to 30,000 range, which is considerably lower than the first issue which managed to hit over 100,000 downloads. Yet Wired is by no means ditching the subscription model, apparently determined to grow their business through user subscriptions, and ad revenue, which complements subscriptions.

However, Wired VP-publisher Howard Mittman, said that they felt it was time to show users how the Wired app has improved and making it free was a prominent way to do so. Mittman also admits that the social elements need to be enhanced, noting that “’social’ is real interactive, comment-able experiences, so that user feedback and feedback from our community creates a two-way or three-way conversation between the users and between the users and us.”

[Via AdAge]

Unlock More with Club MacStories

Founded in 2015, Club MacStories has delivered exclusive content every week for over six years.

In that time, members have enjoyed nearly 400 weekly and monthly newsletters packed with more of your favorite MacStories writing as well as Club-only podcasts, eBooks, discounts on apps, icons, and services. Join today, and you’ll get everything new that we publish every week, plus access to our entire archive of back issues and downloadable perks.

The Club expanded in 2021 with Club MacStories+ and Club Premier. Club MacStories+ members enjoy even more exclusive stories, a vibrant Discord community, a rotating roster of app discounts, and more. And, with Club Premier, you get everything we offer at every Club level plus an extended, ad-free version of our podcast AppStories that is delivered early each week in high-bitrate audio.

Choose the Club plan that’s right for you:

  • Club MacStories: Weekly and monthly newsletters via email and the web that are brimming with app collections, tips, automation workflows, longform writing, a Club-only podcast, periodic giveaways, and more;
  • Club MacStories+: Everything that Club MacStories offers, plus exclusive content like Federico’s Automation Academy and John’s Macintosh Desktop Experience, a powerful web app for searching and exploring over 6 years of content and creating custom RSS feeds of Club content, an active Discord community, and a rotating collection of discounts, and more;
  • Club Premier: Everything in from our other plans and AppStories+, an extended version of our flagship podcast that’s delivered early, ad-free, and in high-bitrate audio.