Ken Case, CEO of the Omni Group, wrote today about a new detail of its upcoming OmniOutliner 5 software. In addition to the traditional Pro version, OmniOutliner will also come in a new Essentials version.
In OmniOutliner’s new Essentials edition, your entire focus is on your own content: there are no distracting sidebars or panels. You can choose to work in a window or in a distraction-free full-screen mode, selecting from a set of beautiful built-in themes. As you write, you’ll be able to see some key statistics about your content so you can track progress towards your goals. But our goal is to help you focus on your content and whatever task you’re working on—not on the tool you’re using.
With the Essentials edition, we’ve lowered OmniOutliner’s entry price from $49.99 to an extremely affordable $9.99. And since we want our upgrade price from Essentials to Pro to be $49.99, the new list price for Pro has been lowered to $59.99:
While Case's post references OmniOutliner for Mac specifically, he later confirmed in a tweet that OmniOutliner Essentials would be coming to iOS as well.
P.S. — Yes, OmniOutliner Essentials will be coming to iOS (when we ship version 3 later this year). And yes, it supports document syncing.
— Ken Case (@kcase) February 22, 2017
This announcement represents a shift in direction for the Omni Group. The company's traditional offerings have included Basic and Pro versions of each program, but the Basic version has historically not been anywhere near the price point of this upcoming Essentials edition. It will be interesting to see if this new approach expands to Omni's other apps over time.
Today's news is the second major shift in pricing strategy the Omni Group has made in the past year. Last September saw news that they would begin offering software as free downloads in the App Store, with an In-App Purchase to unlock full functionality. This change in pricing model made it possible to offer free trials, such as with OmniGraffle 7; trials are currently not possible on the App Store under the paid up front model.