This week's sponsor

CleanMyMac X

Your Mac. As good as new.


Instagram Says Goodbye to Skeuomorphism with New Icon, Redesign

Long after Apple abandoned skeuomorphism with the introduction of iOS 7, Instagram held onto the past with its Kodak Instamatic-inspired icon. It had been so long since Instagram’s icon was updated that you could count on a flurry of snarky jokes on Twitter every time the app was updated without an icon redesign.

Today, nearly three years since iOS 7 was introduced at WWDC in 2013, Instagram has unveiled a redesigned icon, not only for its flagship app, but also for Layout, Boomerang, and Hyperlapse.

Instagram announced its icon redesign and interface refresh on the Instagram blog with a fascinating video (embedded below) called The Evolution of the Instagram Logo that depicts the iterative process of redesigning its icon, including what are presumably many discarded prototypes.

Overall I like the new icons – they each retain the distinctiveness of the originals, move the icons into line with current design sensibilities, and have a cohesive familiar feel. After so much time has passed, it also makes a lot of sense that Instagram didn’t stop at redesigning its own icon and instead redesigned its entire family of icons.

Unlock MacStories Extras

Club MacStories offers exclusive access to extra MacStories content, delivered every week; it's also a way to support us directly.

Club MacStories will help you discover the best apps for your devices and get the most out of your iPhone, iPad, and Mac. Plus, it's made in Italy.

Starting at $5/month, with an annual option available. Join the Club.

A Club MacStories membership includes:

  • MacStories Weekly newsletter, delivered every week on Friday with app collections, tips, iOS workflows, and more;
  • Monthly Log newsletter, delivered once every month with behind-the-scenes stories, app notes, personal journals, and more;
  • Access to occasional giveaways, discounts, and free downloads.