THIS WEEK'S SPONSOR:

Kolide

Endpoint Security for Teams That Slack - Try Kolide for Free Today!


Google iOS App Adds Personalized Feed with News, Interests, and More

Google has long been the first place most of us go when searching for something specific, and now it wants to be our primary destination for personalized, proactive content as well. Launching today in the US, and internationally in the coming weeks, the Google app for iOS now includes a personalized feed filled with things like news stories, live sports highlights, and suggested videos, all of which are merged in the feed with other data we’ve come to expect from the Google app such as local weather, relevant travel info, and more.

While Google’s iOS app formerly served as a place to mainly perform searches and see a bit of personalized data, today’s update transforms the app experience entirely. The search option is still at the top of the screen, and that data you’re used to seeing is still around, but the additions included here change the app’s primary purpose. It becomes a place to go not only when you need to find something, but also just when you have a little time to kill and want to catch up on what’s going on in the outside world. If the feed becomes good enough at knowing what’s important to me, I can see myself regularly checking and scrolling through it the way I do with social apps like Twitter or Facebook.

Google promises that the feed will get better over time as its machine learning algorithms gain a more accurate understanding of a user’s interests. One way that users can help that process is through using the new ‘Follow’ button that will soon begin appearing next to Google search results. This button will allow you to selectively follow certain movies or TV shows, sports teams, musical artists, celebrities, and more. Another layer of customization is found in the ‘Customize the Feed’ menu accessible by tapping the three dots in the upper right corner of any content card. Here you can turn the feed off entirely if you’d like, but you can also customize exactly which categories of content will populate your feed.

If you’d like more in-depth information about today’s update, Google has a blog post walking through the changes.

Unlock More with Club MacStories

Founded in 2015, Club MacStories has delivered exclusive content every week for over six years.

In that time, members have enjoyed nearly 400 weekly and monthly newsletters packed with more of your favorite MacStories writing as well as Club-only podcasts, eBooks, discounts on apps, icons, and services. Join today, and you’ll get everything new that we publish every week, plus access to our entire archive of back issues and downloadable perks.

The Club expanded in 2021 with Club MacStories+ and Club Premier. Club MacStories+ members enjoy even more exclusive stories, a vibrant Discord community, a rotating roster of app discounts, and more. And, with Club Premier, you get everything we offer at every Club level plus an extended, ad-free version of our podcast AppStories that is delivered early each week in high-bitrate audio.

Choose the Club plan that’s right for you:

  • Club MacStories: Weekly and monthly newsletters via email and the web that are brimming with app collections, tips, automation workflows, longform writing, a Club-only podcast, periodic giveaways, and more;
  • Club MacStories+: Everything that Club MacStories offers, plus exclusive content like Federico’s Automation Academy and John’s Macintosh Desktop Experience, a powerful web app for searching and exploring over 6 years of content and creating custom RSS feeds of Club content, an active Discord community, and a rotating collection of discounts, and more;
  • Club Premier: Everything in from our other plans and AppStories+, an extended version of our flagship podcast that’s delivered early, ad-free, and in high-bitrate audio.