This Week's Sponsor:

Kolide

Ensures that if a device isn’t secure it can’t access your apps.  It’s Device Trust for Okta.

Google Introduces YouTube Premium and YouTube Music Subscription Services, Retires YouTube Red Moniker

Google seems to have an affinity for constantly rebranding its products, and today is the latest example of that. Soon, YouTube Red will be replaced by the more costly $11.99/month YouTube Premium service – the good news is that Premium members will get all the benefits of YouTube’s new Music service thrown in too. And if you’re an existing Red subscriber, or sign up quickly before Premium launches, you can lock in the existing $9.99 monthly rate and still get all the benefits of Premium and Music.

YouTube Music is Google’s attempt at taking on streaming services like Apple Music and Spotify directly. Launching May 22nd, YouTube Music will have both a free tier and a paid, $9.99/month option. The main focus here is the paid plan though, as it will be the only way to enable background listening – a pretty important feature for music. Paid subscribers will also benefit from downloads and ad-free listening.

YouTube Music will launch with a new mobile app and desktop player, and use Google’s intelligence to power advanced search capabilities and an aggregation of different song versions you may not find elsewhere. In a confusing move, Google Play Music will continue to exist as a separate service from YouTube Music, but if you’re a subscriber to the former, you get the latter service at no extra cost.

As someone who uses YouTube regularly, but not enough to justify a Red subscription, the new Premium plan definitely seems like a more attractive all-around product, despite the price hike: you get a full-fledged music streaming service, YouTube Originals, and a better viewing experience on the largest video source in the world thanks to downloads, no ads, and background playback, all for $11.99. Spotify and Apple Music subscribers may be content with their chosen services for now, but if YouTube Music truly does become a legitimate contender in the streaming market, it will be hard to resist the allure of YouTube Premium for all the extra perks it offers.

At launch, YouTube Music and Premium will be available in the United States, Australia, New Zealand, and Mexico, and they’ll arrive shortly thereafter in Austria, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, Switzerland, and the United Kingdom.

Join

Unlock More with Club MacStories

Founded in 2015, Club MacStories has delivered exclusive content every week for over six years.

In that time, members have enjoyed nearly 400 weekly and monthly newsletters packed with more of your favorite MacStories writing as well as Club-only podcasts, eBooks, discounts on apps, icons, and services. Join today, and you’ll get everything new that we publish every week, plus access to our entire archive of back issues and downloadable perks.

The Club expanded in 2021 with Club MacStories+ and Club Premier. Club MacStories+ members enjoy even more exclusive stories, a vibrant Discord community, a rotating roster of app discounts, and more. And, with Club Premier, you get everything we offer at every Club level plus an extended, ad-free version of our podcast AppStories that is delivered early each week in high-bitrate audio.

Choose the Club plan that’s right for you:

  • Club MacStories: Weekly and monthly newsletters via email and the web that are brimming with app collections, tips, automation workflows, longform writing, a Club-only podcast, periodic giveaways, and more;
  • Club MacStories+: Everything that Club MacStories offers, plus exclusive content like Federico’s Automation Academy and John’s Macintosh Desktop Experience, a powerful web app for searching and exploring over 6 years of content and creating custom RSS feeds of Club content, an active Discord community, and a rotating collection of discounts, and more;
  • Club Premier: Everything in from our other plans and AppStories+, an extended version of our flagship podcast that’s delivered early, ad-free, and in high-bitrate audio.

Ryan is an editor for MacStories and co-hosts the Adapt podcast on Relay FM. He most commonly works and plays on his iPad Pro and bears no regrets about moving on from the Mac. He and his wife live in New York City.

ryan@macstories.net