THIS WEEK'S SPONSOR:

SaneBox

Organize Your Inbox and Never Waste Time on Email Again


AT&T May Offer Unlimited Data To Previous Customers To Keep iPhone Users

As news spreads about Verizon’s unlimited data plan being available for the iPhone, AT&T could fight back by rewarding previous customers (who had an unlimited data plan before AT&T’s new policies took effect) with the option to subscribe to an unlimited plan. For AT&T customers who switched off the unlimited data plan, they’ll have the option to attain it once again.

From the Associated Press,

Verizon Wireless will start offering the iPhone on Feb. 10 with a draw that AT&T no longer offers to new subscribers: a plan with unlimited data usage. But The Associated Press has learned that some AT&T iPhone users on limited plans won’t need to move to Verizon for unlimited data.

In an unadvertised loophole, AT&T Inc. has allowed subscribers who have had an unlimited data plan in the past to switch back. That includes anyone who had an iPhone before June, when the limited plans took effect.

You’d never see this kind of fighting over an Android phone - I don’t see AT&T extending their policies for the upcoming Motorola Atrix, which has a laptop dock available for greater productivity. Clearly the iPhone is more important to these carriers than its competitors. Between AT&T changing eligibility dates, and their previous mudslinging before the iPhone 4 launch, AT&T is vying to keep customers on their network.

But why is AT&T worried? While it isn’t clear to the public yet on how Apple will update the iPhone 4 on Verizon, customers can expect that the next generation iPhone will appear on AT&T’s network this summer. Does AT&T know something we don’t? Customers may stick around on AT&T just to have the latest hardware: I don’t expect many to pay a large termination fee on AT&T when Verizon launches their iPhone 4 - that switch would more likely happen when those contracts finally run out. I’m not in the camp that exclaims AT&T would suddenly lose a massive base of their customers…unless Verizon would get the next generation iPhone at the same time as well. I doubt it: I’d like to think Apple purposely misaligned their launch dates between carriers so Apple could maintain (and protect) their relationship with AT&T, while carefully extending their phone to a base of new customers. It’s not AT&T that should be worried about mass defection, it’s Android manufacturers selling phones on Verizon that should be worried.

[Associated Press via MacRumors]

Unlock More with Club MacStories

Founded in 2015, Club MacStories has delivered exclusive content every week for over six years.

In that time, members have enjoyed nearly 400 weekly and monthly newsletters packed with more of your favorite MacStories writing as well as Club-only podcasts, eBooks, discounts on apps, icons, and services. Join today, and you’ll get everything new that we publish every week, plus access to our entire archive of back issues and downloadable perks.

The Club expanded in 2021 with Club MacStories+ and Club Premier. Club MacStories+ members enjoy even more exclusive stories, a vibrant Discord community, a rotating roster of app discounts, and more. And, with Club Premier, you get everything we offer at every Club level plus an extended, ad-free version of our podcast AppStories that is delivered early each week in high-bitrate audio.

Choose the Club plan that’s right for you:

  • Club MacStories: Weekly and monthly newsletters via email and the web that are brimming with app collections, tips, automation workflows, longform writing, a Club-only podcast, periodic giveaways, and more;
  • Club MacStories+: Everything that Club MacStories offers, plus exclusive content like Federico’s Automation Academy and John’s Macintosh Desktop Experience, a powerful web app for searching and exploring over 6 years of content and creating custom RSS feeds of Club content, an active Discord community, and a rotating collection of discounts, and more;
  • Club Premier: Everything in from our other plans and AppStories+, an extended version of our flagship podcast that’s delivered early, ad-free, and in high-bitrate audio.