Spend less time managing your business and spend more time doing what you love. Regain control now!

Verizon iPhone Will Have $30 Unlimited Option: Bon Appétit [Update]

Having been a Verizon customer for roughly a year now, I can say that a benefit of being on the Big Red would have to be their $30 unlimited plan. I’m not certain why a special case would be made for the iPhone where people couldn’t get an unlimited plan, but if those worries were keeping you up at night, the Wall Street Journal reports that the Verizon iPhone will have an unlimited plan available.

The carrier’s heir apparent and chief operating officer, Lowell McAdam, told us the news ahead of the company’s meeting with investors.

“I’m not going to shoot myself in the foot,” he said. Not offering an unlimited plan would put up a barrier for customers who might otherwise switch from AT&T, he said.

I don’t find it interesting that the iPhone will have an unlimited data plan (though skeptical wannabe-AT&T converts can now jump for joy): it’s more interesting that the $30 plan may be the only option available. Verizon does have a $15 plan at 150 MB a month for smartphones, but that will be axed in favor of upcharging customers with to the lure of LTE (the irony in our case being the iPhone 4 is CDMA only). Engadget reports that only feature phones would have the option of a 75 MB data plan for $10.

Update: As Verizon giveth… Verizon taketh away. An update via WSJ admits:

But you’d better act fast. Speaking later Tuesday morning, Mr. McAdam said the iPhone unlimited plan will be a temporary offer and that the carrier will follow AT&T’s move to tiered pricing in the not too distant future.

The axing of the unlimited plan shouldn’t exclusive to the iPhone: all phones available on Verizon’s network would move to tiered pricing.

[via WSJ, Engadget]

Unlock More with Club MacStories

Founded in 2015, Club MacStories has delivered exclusive content every week for over six years.

In that time, members have enjoyed nearly 400 weekly and monthly newsletters packed with more of your favorite MacStories writing as well as Club-only podcasts, eBooks, discounts on apps, icons, and services. Join today, and you’ll get everything new that we publish every week, plus access to our entire archive of back issues and downloadable perks.

The Club expanded in 2021 with Club MacStories+ and Club Premier. Club MacStories+ members enjoy even more exclusive stories, a vibrant Discord community, a rotating roster of app discounts, and more. And, with Club Premier, you get everything we offer at every Club level plus an extended, ad-free version of our podcast AppStories that is delivered early each week in high-bitrate audio.

Choose the Club plan that’s right for you:

  • Club MacStories: Weekly and monthly newsletters via email and the web that are brimming with app collections, tips, automation workflows, longform writing, a Club-only podcast, periodic giveaways, and more;
  • Club MacStories+: Everything that Club MacStories offers, plus exclusive content like Federico’s Automation Academy and John’s Macintosh Desktop Experience, a powerful web app for searching and exploring over 6 years of content and creating custom RSS feeds of Club content, an active Discord community, and a rotating collection of discounts, and more;
  • Club Premier: Everything in from our other plans and AppStories+, an extended version of our flagship podcast that’s delivered early, ad-free, and in high-bitrate audio.