THIS WEEK'S SPONSOR:

Discourse

A Powerful, Customizable Platform for Civilized Discussion


At Apple’s Q4 Earnings Call, Steve Jobs’ Rant Sets The Record Straight

So here’s what happened: at the Q4 earnings call Steve Jobs grabbed the mic and started talking. No one expected Steve Jobs to be available at the conference, because Steve Jobs doesn’t usually attend earnings calls.

But it happened, and he went on a 10-minute long “rant” where he set the record straight about overly discussed arguments such as Google’s openness, Android’s sales numbers, Apple’s App Store and closed system and the rumored 7-inch iPad form factor. He’s still taking questions at the moment of writing this.

Here are some highlights:

- RIM can’t catch up with Apple and convince developers to create apps for 3rd ecosystem, after iOS and Android;

- Android activating 200,000 devices a day, 90,000 apps available. Apple activates 275,000 on average and has 300,000 apps in the App Store;

- “Closed” Vs. “Open” is a smokescreen. It’s “fragmented” Vs. “integrated”, and Android, with all its different devices and OSes, is fragmented; iOS, on the other hand, ships in two different versions on 3 different devices and that’s it;

- 250,000 new Apple TVs already sold; Apple is “really happy with it”;

- Amazon, Verizon and Vodafone are creating App Store. Android is going to be a “mess” with 4 different stores available for developers;

- Even if Google was right, open systems don’t always win. Look at Microsoft’s PlaysForSure;

- 10-inch is the minimum for tablet form factors. Users would have to use sandpaper to place their thumbs on a 7-inch model. Apple’s done testing on this, the 10-inch form factor is the sweet spot for tablet screens. So the 7-inch model is not happening anytime soon;

- 7-inch tablets will be DOA, “dead on arrival”;

- 7-inch is too small to express the software developers want to put on a tablet; it’s not about cost, it’s about the value of a product;

- You can’t compare a smaller tablet to a smartphone. A smartphone fits in your pocket, there’s no need to ship a 7-inch tablet just to make it smaller, because most tablets users also own a smartphone;

- He thinks Apple has an advantage over competitors about the iPad price point;

- Apple believes in its approach of a device that “just works”; he thinks it’s the approach that will win in the end;

- Most web video is now HTML5. When asked about Flash, Jobs kindly replied “Flash? We love Flash memory”;

- “We’re not smart enough to figure out how to make a $50 smartphone yet” - nice stab at Nokia;

- Developers won’t write watered down versions of their apps just because you needed to release a cheaper device with slower processor and worse specs;

- “We’ve learnt a lot, we’ve developed a lot of our components”;

- “This [the iPad] is a product we’ve been training for for the last decade”;

Unlock MacStories Extras

Club MacStories offers exclusive access to extra MacStories content, delivered every week; it’s also a way to support us directly.

Club MacStories will help you discover the best apps for your devices and get the most out of your iPhone, iPad, and Mac. It’ll also give you access to advanced iOS shortcuts, tips and tricks, and lots more.

Starting at $5/month, with an annual option available.

Join the Club.

A Club MacStories membership includes:

  • MacStories Weekly newsletter, delivered every week on Friday with app collections, tips, iOS workflows, and more;
  • MacStories Unplugged podcast, published monthly with discussions on what we’re working on and more;
  • Monthly Log newsletter, delivered once every month with behind-the-scenes stories, app notes, personal journals, and more;
  • Access to occasional giveaways, discounts, and free downloads.