THIS WEEK'S SPONSOR:

Due

The annoying, indispensable and game-changing app


Apple’s 2011 “Back to School” Program To Launch Next Week?

Following speculation on what Apple employees and store managers will discuss at the all-hands meetings set for Sunday, May 22, AppleInsider reports one of the subjects of discussion may be Apple’s new Back to School program.

People familiar with the Apple’s retail operations have told AppleInsider that the company is currently gearing up for its yearly educational promotion. The news comes as numerous reports have revealed that Apple has scheduled early 7 a.m. store meetings with employees this coming Sunday, May 22.

But with the annual back-to-school sale set to kick off as soon as next week, the educational promotion is potentially a more likely subject for Sunday’s meetings. Additionally, other people familiar with next week’s plans say some of the materials and shipments rumored to be making their way to stores around the same time will be part of ‘procedural changes’ to the way the shops run or operate, rather than new products customers could buy.

The Back to School program usually runs until the first week of September – before Apple’s music event – and in the past allowed students to get a free 8 GB iPod touch with the purchase of a new Mac. The timing of this report sounds appropriate, with rumors running wild about an Apple 10th anniversary of retail event and new product launches, but with Back to School seemingly ready to be launched considering the company followed a late May / early June timeframe in the past years. The current iPod touch family – assuming Apple is following its tradition of giving away free iPod touches to new Mac owners – starts at $229 with the 8 GB model, featuring Retina Display and FaceTime HD camera.

Unlock MacStories Extras

Club MacStories offers exclusive access to extra MacStories content, delivered every week; it’s also a way to support us directly.

Club MacStories will help you discover the best apps for your devices and get the most out of your iPhone, iPad, and Mac. It’ll also give you access to advanced iOS shortcuts, tips and tricks, and lots more.

Starting at $5/month, with an annual option available.

Join the Club.

A Club MacStories membership includes:

  • MacStories Weekly newsletter, delivered every week on Friday with app collections, tips, iOS workflows, and more;
  • MacStories Unplugged podcast, published monthly with discussions on what we’re working on and more;
  • Monthly Log newsletter, delivered once every month with behind-the-scenes stories, app notes, personal journals, and more;
  • Access to occasional giveaways, discounts, and free downloads.