The online Apple Store went down earlier today, but it wasn’t because of any new products. Apple has tweaked their online store with some minor changes, some new features and improved performance. The most noticeable change is an enhanced iPad ordering process that guides a customer through choosing the correct iPad for themselves.
Now when a customer opts to purchase an iPad online, they will be guided not to a list of all the available iPad models but to a simple two or three step wizard. This new selection process starts by asking a customer whether they would like a black or white iPad, then which model they would like - whether it be a WiFi-only or WiFi+3G model and what size storage they want. Then, if a customer has chosen a 3G model they will be prompted as to whether they would like a Verizon or AT&T model - although this option only applies in the US store.
The process is guided by simple questions, short descriptions and large graphics and if a customer needs further help there is a link to a “Get answers before you buy” help page. Curiously this new wizard hasn’t been applied to the iPhone purchase page, which still simply lists all the available models. Jump the break for a screenshot of the entire selection process, or try it yourself on the Apple Store website.
[Via The Next Web]
Unlock More with Club MacStories
Founded in 2015, Club MacStories has delivered exclusive content every week for over six years.
In that time, members have enjoyed nearly 400 weekly and monthly newsletters packed with more of your favorite MacStories writing as well as Club-only podcasts, eBooks, discounts on apps, icons, and services. Join today, and you’ll get everything new that we publish every week, plus access to our entire archive of back issues and downloadable perks.
The Club expanded in 2021 with Club MacStories+ and Club Premier. Club MacStories+ members enjoy even more exclusive stories, a vibrant Discord community, a rotating roster of app discounts, and more. And, with Club Premier, you get everything we offer at every Club level plus an extended, ad-free version of our podcast AppStories that is delivered early each week in high-bitrate audio.
Choose the Club plan that’s right for you:
- Club MacStories: Weekly and monthly newsletters via email and the web that are brimming with app collections, tips, automation workflows, longform writing, a Club-only podcast, periodic giveaways, and more;
- Club MacStories+: Everything that Club MacStories offers, plus exclusive content like Federico’s Automation Academy and John’s Macintosh Desktop Experience, a powerful web app for searching and exploring over 6 years of content and creating custom RSS feeds of Club content, an active Discord community, and a rotating collection of discounts, and more;
- Club Premier: Everything in from our other plans and AppStories+, an extended version of our flagship podcast that’s delivered early, ad-free, and in high-bitrate audio.