In advance of 2019’s Grammy awards, airing this Sunday, February 10, Apple has shared three new Apple Music ads on its YouTube channel. Each minute-long ad is a music video wherein well known artists are represented in Memoji form. One video features Ariana Grande, another Khalid, and the final one Florida Georgia Line.
Last year Apple shared music videos featuring Animoji ahead of the Grammys, so this year’s decision to use Memoji is a natural evolution following iOS 12’s debut in September.
Although Animoji Karaoke hasn’t caught on much in broader culture despite commercials like these, it’s still fun seeing Apple highlight one of iOS’ more whimsical features alongside its music service.
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