Benjamin Mayo writing for 9to5Mac reports that Apple has published its first podcast that isn’t tied to a TV+ property or Apple News. The show, called Hooked, is a true-crime story featuring career bank robber Tony Hathaway. As Mayo notes, the show is listed as an ‘Apple Original podcast.’
Perhaps more notable is that there doesn’t seem to be a standard RSS feed associated with the show. Instead, the show’s first four episodes and trailer are available only via the Apple Podcasts app. Of course, a feed could be added, but if one isn’t, this would mark Apple’s first foray into exclusive audio content, something which Spotify has been doing for quite some time.
During an investor call last week that Podnews reported on, Spotify declared itself the number one podcast provider in the US and over 60 other countries based on an Edison Research report. As a result, it would come as no surprise if Apple has begun competing head-to-head with Spotify with its own exclusive audio content in the highly-popular true-crime category. At the same time, though, one of podcasting’s strengths has always been its open nature, and it would be a shame to see that further eroded by Apple, which has been a steward of the format for so long.
Update: Although not indexed and available in all podcast apps yet, Hooked does have a traditional RSS feed, which can be found here.