A report from DigiTimes today claims that Apple’s supply chain for its MacBook products will begin to “run in full gear” from early July as Apple prepares to a launch an updated MacBook Air. The report is in line with previous suggestions that Apple will wait until late July to launch a refreshed MacBook Air to coincide with the launch of Lion – which DigiTimes itself corroborates in the report.
[Increasing orders for components] is in line with Apple’s previous strategy to ramp up deliveries prior to the launch of new products.
The report does also mention that Apple expects to take “deliveries of over eight million MacBook Airs in the third quarter”. However, as MacRumors has pointed out, that figure is extremely large and actually represents double the amount of all Macs sold in the second quarter.
Unlock More with Club MacStories
Founded in 2015, Club MacStories has delivered exclusive content every week for over six years.
In that time, members have enjoyed nearly 400 weekly and monthly newsletters packed with more of your favorite MacStories writing as well as Club-only podcasts, eBooks, discounts on apps, icons, and services. Join today, and you’ll get everything new that we publish every week, plus access to our entire archive of back issues and downloadable perks.
The Club expanded in 2021 with Club MacStories+ and Club Premier. Club MacStories+ members enjoy even more exclusive stories, a vibrant Discord community, a rotating roster of app discounts, and more. And, with Club Premier, you get everything we offer at every Club level plus an extended, ad-free version of our podcast AppStories that is delivered early each week in high-bitrate audio.
Choose the Club plan that’s right for you:
- Club MacStories: Weekly and monthly newsletters via email and the web that are brimming with app collections, tips, automation workflows, longform writing, a Club-only podcast, periodic giveaways, and more;
- Club MacStories+: Everything that Club MacStories offers, plus exclusive content like Federico’s Automation Academy and John’s Macintosh Desktop Experience, a powerful web app for searching and exploring over 6 years of content and creating custom RSS feeds of Club content, an active Discord community, and a rotating collection of discounts, and more;
- Club Premier: Everything in from our other plans and AppStories+, an extended version of our flagship podcast that’s delivered early, ad-free, and in high-bitrate audio.