A report from DigiTimes today claims that Apple’s supply chain for its MacBook products will begin to “run in full gear” from early July as Apple prepares to a launch an updated MacBook Air. The report is in line with previous suggestions that Apple will wait until late July to launch a refreshed MacBook Air to coincide with the launch of Lion – which DigiTimes itself corroborates in the report.
[Increasing orders for components] is in line with Apple’s previous strategy to ramp up deliveries prior to the launch of new products.
The report does also mention that Apple expects to take “deliveries of over eight million MacBook Airs in the third quarter”. However, as MacRumors has pointed out, that figure is extremely large and actually represents double the amount of all Macs sold in the second quarter.
Unlock MacStories Extras
Club MacStories offers exclusive access to extra MacStories content, delivered every week; it’s also a way to support us directly.
Club MacStories will help you discover the best apps for your devices and get the most out of your iPhone, iPad, and Mac. It’ll also give you access to advanced iOS shortcuts, tips and tricks, and lots more.
Starting at $5/month, with an annual option available.
Join the Club.
A Club MacStories membership includes:
- MacStories Weekly newsletter, delivered every week on Friday with app collections, tips, iOS workflows, and more;
- MacStories Unplugged podcast, published monthly with discussions on what we’re working on and more;
- Monthly Log newsletter, delivered once every month with behind-the-scenes stories, app notes, personal journals, and more;
- Access to occasional giveaways, discounts, and free downloads.