For those who didn’t follow a liveblog or the news as it unfolded on Twitter, Apple has now posted the keynote video of its WWDC 2013 keynote held earlier today in San Francisco. The video can be streamed here, and a higher quality version should be made available in a few hours through iTunes (on the Apple Keynotes podcast). To avoid streaming errors, Safari is recommended for the best viewing experience.
Alongside the keynote, Apple has also posted promotional videos for iOS 7 (announced today) and “Designed by Apple”, a new campaign that the company will start running today as a TV ad. The iOS 7 video, featuring an introduction by Apple’s Jony Ive, is available here.
“Designed by Apple” has received its own webpage, where Apple has posted two videos. The first one was first shown today in San Francisco, before the keynote started; the second one is a TV ad that was aired at the end of the presentation. The first video features a series of animations with the following text:
If everyone is busy making everything, how can anyone perfect anything?
We start to confuse convenience with joy, abundance with choice. Designing something requires focus.
The first thing we ask is: what do we want people to feel? Delight. Surprise. Love. Connection. Then we begin to craft around our intention. It takes time…
There are a thousand no’s for every yes. We simplify. We perfect. We start over.
Until everything we touch enhances each life it touches.
Only then do we sign our work.
The new videos can be watched here.
For more coverage, check out our WWDC 2013 news hub and follow @macstoriesnet on Twitter.
Unlock More with Club MacStories
Founded in 2015, Club MacStories has delivered exclusive content every week for over six years.
In that time, members have enjoyed nearly 400 weekly and monthly newsletters packed with more of your favorite MacStories writing as well as Club-only podcasts, eBooks, discounts on apps, icons, and services. Join today, and you’ll get everything new that we publish every week, plus access to our entire archive of back issues and downloadable perks.
The Club expanded in 2021 with Club MacStories+ and Club Premier. Club MacStories+ members enjoy even more exclusive stories, a vibrant Discord community, a rotating roster of app discounts, and more. And, with Club Premier, you get everything we offer at every Club level plus an extended, ad-free version of our podcast AppStories that is delivered early each week in high-bitrate audio.
Choose the Club plan that’s right for you:
- Club MacStories: Weekly and monthly newsletters via email and the web that are brimming with app collections, tips, automation workflows, longform writing, a Club-only podcast, periodic giveaways, and more;
- Club MacStories+: Everything that Club MacStories offers, plus exclusive content like Federico’s Automation Academy and John’s Macintosh Desktop Experience, a powerful web app for searching and exploring over 6 years of content and creating custom RSS feeds of Club content, an active Discord community, and a rotating collection of discounts, and more;
- Club Premier: Everything in from our other plans and AppStories+, an extended version of our flagship podcast that’s delivered early, ad-free, and in high-bitrate audio.