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Apple Posts WWDC 2013 Keynote, iOS 7, “Designed by Apple” Videos

For those who didn’t follow a liveblog or the news as it unfolded on Twitter, Apple has now posted the keynote video of its WWDC 2013 keynote held earlier today in San Francisco.  The video can be streamed here, and a higher quality version should be made available in a few hours through iTunes (on the Apple Keynotes podcast). To avoid streaming errors, Safari is recommended for the best viewing experience.

Alongside the keynote, Apple has also posted promotional videos for iOS 7 (announced today) and “Designed by Apple”, a new campaign that the company will start running today as a TV ad. The iOS 7 video, featuring an introduction by Apple’s Jony Ive, is available here.

“Designed by Apple” has received its own webpage, where Apple has posted two videos. The first one was first shown today in San Francisco, before the keynote started; the second one is a TV ad that was aired at the end of the presentation. The first video features a series of animations with the following text:

If everyone is busy making everything, how can anyone perfect anything?

We start to confuse convenience with joy, abundance with choice. Designing something requires focus.

The first thing we ask is: what do we want people to feel? Delight. Surprise. Love. Connection. Then we begin to craft around our intention. It takes time…

There are a thousand no’s for every yes. We simplify. We perfect. We start over.

Until everything we touch enhances each life it touches.

Only then do we sign our work.

The new videos can be watched here.

For more coverage, check out our WWDC 2013 news hub and follow @macstoriesnet on Twitter.

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