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Apple Posts iPhone X Videos Promoting Face ID and Animoji

Apple has posted four videos highlighting exclusive iPhone X features. Three of the videos focus on Face ID and Apple Pay, while the fourth spotlights Animoji.

One Face ID video is a broad introduction to the iPhone X, Face ID, and using Apple Pay with Face ID. The other two Face ID videos have a narrower focus. One demonstrates that Face ID works even if you change your look. The spot features a woman with different hair styles, jewelry, glasses, makeup, and clothing unlocking her iPhone X with each new look. The other Face ID video shows that the feature works in complete darkness.

The final spot embraces the Animoji karaoke phenomenon. As a woman sings All Night by Big Boi, a series of Animoji sing along with her just like the many Animoji karaoke videos that have been posted to Twitter and elsewhere.

The four short videos, which you can view after the break below, are available on YouTube and will likely begin showing up on television soon.

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John is MacStories’ Managing Editor and has been writing about Apple and apps since joining the team in 2015. He is also Federico’s business partner and co-hosts two MacStories podcasts: AppStories, which covers the world of apps and MacStories Unwind, which explores the fun differences between American and Italian culture and recommends media to listeners.

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