Leave Your Phone, and Focus on Real Life

Apple Goes Shopping, Comes Back with Over 50 Domains

In a move to protect key terms and product features related to Monday’s Keynote that kicked off WWDC 2011, Apple decided to go domain shopping. Obviously you’d want to protect product names like Lion and iOS 5 from being abused, but Apple may have overdone it with their acquisition of over fifty domain names, including goodies like “” and “”. Robin Wauters from TechCrunch was quick to point out that Apple still doesn’t own or, but what is Apple really afraid of?

You can tell Apple is clearly trying to protect their branding, but are they going too far? Do they have anything to worry about? I guess iTunes in the cloud is pretty important. But Mac gestures? Apple should definitely put a tutorial there.

Here’s some good examples of what Apple has picked up.


For the full list, be sure to hit up the source link below.

[via Techcrunch]

Unlock MacStories Extras

Club MacStories offers exclusive access to extra MacStories content, delivered every week; it’s also a way to support us directly.

Club MacStories will help you discover the best apps for your devices and get the most out of your iPhone, iPad, and Mac. It’ll also give you access to advanced iOS shortcuts, tips and tricks, and lots more.

Starting at $5/month, with an annual option available.

Join the Club.

A Club MacStories membership includes:

  • MacStories Weekly newsletter, delivered every week on Friday with app collections, tips, iOS workflows, and more;
  • MacStories Unplugged podcast, published monthly with discussions on what we’re working on and more;
  • Monthly Log newsletter, delivered once every month with behind-the-scenes stories, app notes, personal journals, and more;
  • Access to occasional giveaways, discounts, and free downloads.