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Apple Goes Shopping, Comes Back with Over 50 Domains

In a move to protect key terms and product features related to Monday’s Keynote that kicked off WWDC 2011, Apple decided to go domain shopping. Obviously you’d want to protect product names like Lion and iOS 5 from being abused, but Apple may have overdone it with their acquisition of over fifty domain names, including goodies like “” and “”. Robin Wauters from TechCrunch was quick to point out that Apple still doesn’t own or, but what is Apple really afraid of?

You can tell Apple is clearly trying to protect their branding, but are they going too far? Do they have anything to worry about? I guess iTunes in the cloud is pretty important. But Mac gestures? Apple should definitely put a tutorial there.

Here’s some good examples of what Apple has picked up.


For the full list, be sure to hit up the source link below.

[via Techcrunch]

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