THIS WEEK'S SPONSOR:

Concepts

Sketch, Note, Draw


Apple Expands Analytics and Other Features Available to Podcasters

Source: Apple.

Source: Apple.

Today, in a post on the Apple Podcasts for Creators webpage, Apple announced an expansion of the podcast analytics it offers, which podcasters can sign up to use at Apple Podcasts Connect.

Apple is adding a new metric called Followers, the term Apple uses to describe listeners who subscribe to a free podcast. The company already provides analytics that track listener numbers, engagement, and plays. Still, Followers could give podcasters who are considering offering a paid subscription version of their podcast an idea of its potential audience. The new statistic will be available next month from the Analytics tab of Podcasts Connect and can be viewed over 60 days, a week, a month, or all time.

Apple will also provide a chart showing the total time a show has been listened to for a chosen period and what percentage of those listeners are followers of the show. A graph of a show’s followers over time and the gains or declines in followers will be available in the Trends tab too.

Until now, subscription-based podcasts had to be uploaded as WAV or FLAC files and processed on Apple’s end before being available for subscribers. Podcasters can now upload MP3 versions of their shows instead, which is a welcome change. We offer a subscription version of AppStories on Apple Podcasts. Although producing a WAV version of each episode isn’t a burden, uploading such a large file and waiting for it to process on Apple’s servers has been one of the few points of friction in the process, so I’m glad that has been eliminated.

If you offer subscriber podcasts through Apple Podcasts, Apple has also added new customization options for the subscription banners in the Apple Podcasts app. Finally, for podcasters who want help getting a podcast and subscription set up, the Apple Podcasts team is available to provide direct assistance.

It’s nice to see Apple continue to evolve its subscription offerings. I don’t pay much attention to metrics, but I know for some podcasters, they are crucial for attracting advertising. Still, over longer periods, analytics like those Apple will offer next month should make it easier to spot audience and listening trends, even if it is only from the Apple Podcasts slice of a show’s audience.

Unlock More with Club MacStories

Founded in 2015, Club MacStories has delivered exclusive content every week for over six years.

In that time, members have enjoyed nearly 400 weekly and monthly newsletters packed with more of your favorite MacStories writing as well as Club-only podcasts, eBooks, discounts on apps, icons, and services. Join today, and you’ll get everything new that we publish every week, plus access to our entire archive of back issues and downloadable perks.

The Club expanded in 2021 with Club MacStories+ and Club Premier. Club MacStories+ members enjoy even more exclusive stories, a vibrant Discord community, a rotating roster of app discounts, and more. And, with Club Premier, you get everything we offer at every Club level plus an extended, ad-free version of our podcast AppStories that is delivered early each week in high-bitrate audio.

Choose the Club plan that’s right for you:

  • Club MacStories: Weekly and monthly newsletters via email and the web that are brimming with app collections, tips, automation workflows, longform writing, a Club-only podcast, periodic giveaways, and more;
  • Club MacStories+: Everything that Club MacStories offers, plus exclusive content like Federico’s Automation Academy and John’s Macintosh Desktop Experience, a powerful web app for searching and exploring over 6 years of content and creating custom RSS feeds of Club content, an active Discord community, and a rotating collection of discounts, and more;
  • Club Premier: Everything in from our other plans and AppStories+, an extended version of our flagship podcast that’s delivered early, ad-free, and in high-bitrate audio.