This week's sponsor

Tumult Hype Professional

Create stunning web animations without the code


Apple Among World’s Most Reputable Companies According To Customers

In a survey of 48,000 consumers across 15 countries, the Reputation Institute named Google, Apple, Disney, BMW, and LEGO as the world's most reputable companies overall. While I am a little astonished that Google made the top of the list, no one can argue that Google's search engine is the front and center when we load up web browsers or open new tabs. However, while Apple and Disney were among the most reputable overall, it was Kelloggs that was the clear favorite in the United States, and LEGO took the crown in Europe. Speaking on company excellence, Reputation Institute Executive Partner Nicolas Georges Trad says,

"To build a strong reputation on a global level requires a broad platform that covers all seven dimensions of reputation, including Products & Services, Innovation, Workplace, Governance, Citizenship, Leadership, and Performance."

Reputation is important for these companies not just for bragging rights, but because being reputable pays off in a big way. Companies with a strong reputation, on average, receive three times the support of less reputable competition. The loyal customer base is more willing to stand-by the brands the associate themselves with, spend more, and say good things about those products. As said by Reputation Institute Chairman, Dr. Charles Fombrun,

The greater the reputation of a company, the more support it earns from consumers, the better its operating performance, and the more money investors are willing to pay for its shares.

Below, we've highlighted the top ten overall most reputable brands below. Google edged out Apple (who are neck-and-neck), and Microsoft just missed the list in the 11th spot.

  1. Google
  2. Apple
  3. The Walt Disney Company
  4. BMW
  5. LEGO
  6. Sony
  7. Daimler
  8. Canon
  9. Intel
  10. Volkswagon

The Reputation Institute measures company reputation via a RepTrak Pulse statistic, and looked at over one hundred different companies before reaching their conclusion. Fore more information, check out the source link below.

[via PRNewswire]

Unlock MacStories Extras

Club MacStories offers exclusive access to extra MacStories content, delivered every week; it's also a way to support us directly.

Club MacStories will help you discover the best apps for your devices and get the most out of your iPhone, iPad, and Mac. It'll also give you access to advanced iOS shortcuts, tips and tricks, and lots more.

Starting at $5/month, with an annual option available.

Join the Club.

A Club MacStories membership includes:

  • MacStories Weekly newsletter, delivered every week on Friday with app collections, tips, iOS workflows, and more;
  • MacStories Unplugged podcast, published monthly with discussions on what we're working on and more;
  • Monthly Log newsletter, delivered once every month with behind-the-scenes stories, app notes, personal journals, and more;
  • Access to occasional giveaways, discounts, and free downloads.