It turns out that Apple really thought about implementing AMOLED displays in the next generation iPhone, but had to reject the idea due to problem with supply and technology.
As Digitimes reports:
“According to our sources, Apple had spoken with Samsung Mobile Display (SMD) about the possibility for AMOLED panels since the development of the iPhone 3GS, but production capacity remains a big issue. SMD only has the capability to fulfill 50-60% of iPhone orders at the moment even it dedicated all AMOLED capacity to Apple.
Of course, cost is always a concern. AMOLED panels cost US$34-38. TN panels cost less than US$10 and IPS panels around US$20.
AMOLED also has display weaknesses. SMD uses PenTile technology developed by Clairvoyante to produce AMOLED, which is less suitable for displaying text. With Apple quite keen on pushing e-reading businesses, AMOLED may not be the best solution at the moment.”
So there you have it, folks. The whole truth is coming in 12 days, by the way.
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Federico is the founder and Editor-in-Chief of MacStories, where he writes about Apple with a focus on apps, developers, iPad, and iOS productivity. He founded MacStories in April 2009 and has been writing about Apple since. Federico is also the co-host of AppStories, a weekly podcast exploring the world of apps, and Dialog, a show where creativity meets technology.
He can also be found on his two other podcasts on Relay FM – Connected and Remaster.
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