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Apple Acquires Texture, a Digital Magazine Subscription Service

Today Apple announced the completion of its latest acquisition: Texture, a digital magazine subscription service.

Texture brings over 200 of the world’s best magazines to life, providing an easy way for users to read high-quality stories and entire issues of their favorite titles. With Texture, users enjoy the magazines they know and love, while discovering new content that fits their passions and interests.

Texture’s iOS app was previously featured by the App Store editorial team as one of the best apps of 2016. Currently, you can still sign up for the service’s $9.99/month subscription. There’s no word in Apple’s press release regarding whether Texture’s existing app will shut down or continue running as-is.

Texture’s Netflix-style model of subscription service feels like a perfect fit for future integration in Apple News. Individual subscriptions to publications like The Washington Post are currently available inside News, but this acquisition creates the potential for an official Apple service, similar to Apple Music, that bundles together the various magazine articles included in Texture. With Texture’s existing catalog as a starting base, Apple could also be in the market for additional acquisition targets that would serve to beef up a future News-related service before its launch. Texture could just be the beginning.

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