THIS WEEK'S SPONSOR:

Kolide

Endpoint Security for Teams That Want to Meet Compliance Goals without Sacrificing Privacy


Apple Reveals its Mac Pro, Display Plans and More

I recall staring at the then-new Mac Pro at WWDC, which was displayed in a clear tube, not unlike the original iPhone. The design was unlike anything on the market then or since. That was 2013. The Mac Pro shipped just before Christmas 2013, but it hasn’t been updated since.

As the years wore on, pro users fell out of love with the Mac Pro. It was less upgradeable than other pro PC systems, and its internals quickly began to show their age. Disillusionment with the Mac Pro evolved into open speculation about whether Apple cared about the pro user market anymore.

Apple answered that question today. A new modular, more upgradeable Mac Pro is in the works. As John Gruber describes it on Daring Fireball Apple is working on:

a “completely rethought” Mac Pro, with a modular design that can accommodate high-end CPUs and big honking hot-running GPUs, and which should make it easier for Apple to update with new components on a regular basis.

To go along with the new Mac Pro, Apple is developing a new pro-level display. Unfortunately, the new Mac Pros and display won’t ship in 2017, and no firm launch date has been announced. In the meantime, Apple has bumped the speeds of existing Mac Pros:

The $2999 model goes from 4 Xeon CPU cores to 6, and from dual AMD G300 GPUs to dual G500 GPUs. The $3999 model goes from 6 CPU cores to 8, and from dual D500 GPUs to dual D800 GPUs.

In addition to the Mac Pro, Apple told Daring Fireball and a group of four other writers that it has a new iMac that will ship this year that is designed with pro users in mind.

So what went wrong? Why hasn’t the Mac Pro seen an update for so long? Senior Vice President of Software Engineering Craig Federighi told Matthew Panzarino of TechCrunch and the other writers in the room:

I think it’s fair to say, part of why we’re talking today, is that the Mac Pro — the current vintage that we introduced — we wanted to do something bold and different,” says Federighi. “In retrospect, it didn’t well suit some of the people we were trying to reach. It’s good for some; it’s an amazingly quiet machine, it’s a beautiful machine. But it does not address the full range of customers we wanna reach with Mac Pro.

Apple’s discussion with five writers covered a lot of ground. In addition to the new Macs discussed, Federighi said Apple is committed to the Mac mini and that scripting and automation on macOS remain ‘super important’ to Apple. It was also revealed that notebooks make up 80% of the Mac market and the pro market makes up roughly 30% of the Mac user base.

With the increasing drumbeat of discontent from pro Mac users over the past months, it is refreshing to see Apple address the pro market head-on and explain what happened with the Mac Pro. It’s disappointing that new Mac Pros are still many months off, but the breadth and depth of Apple’s candor with the writers it spoke to should provide comfort to pro users who can hold off on buying new hardware for a while longer. The key now will be whether Apple can execute its plans for the pro market.

Unlock More with Club MacStories

Founded in 2015, Club MacStories has delivered exclusive content every week for over six years.

In that time, members have enjoyed nearly 400 weekly and monthly newsletters packed with more of your favorite MacStories writing as well as Club-only podcasts, eBooks, discounts on apps, icons, and services. Join today, and you’ll get everything new that we publish every week, plus access to our entire archive of back issues and downloadable perks.

The Club expanded in 2021 with Club MacStories+ and Club Premier. Club MacStories+ members enjoy even more exclusive stories, a vibrant Discord community, a rotating roster of app discounts, and more. And, with Club Premier, you get everything we offer at every Club level plus an extended, ad-free version of our podcast AppStories that is delivered early each week in high-bitrate audio.

Choose the Club plan that’s right for you:

  • Club MacStories: Weekly and monthly newsletters via email and the web that are brimming with app collections, tips, automation workflows, longform writing, a Club-only podcast, periodic giveaways, and more;
  • Club MacStories+: Everything that Club MacStories offers, plus exclusive content like Federico’s Automation Academy and John’s Macintosh Desktop Experience, a powerful web app for searching and exploring over 6 years of content and creating custom RSS feeds of Club content, an active Discord community, and a rotating collection of discounts, and more;
  • Club Premier: Everything in from our other plans and AppStories+, an extended version of our flagship podcast that’s delivered early, ad-free, and in high-bitrate audio.