This week's sponsor


Clean Up Your Inbox Today with SaneBox

Angry Birds Turns 3.0

Angry Birds Turns 3.0

To celebrate the third anniversary of Angry Birds 1.0, which was released on December 10, 2009, Rovio has today released Angry Birds 3.0, a major update to the original game that, after three years, is still sold at $0.99 on the App Store.

Angry Birds 3.0 comes with a new "pink bird", 15 new "Birdday levels" and other 15 Bad Piggies-themed levels. On top of that, Rovio has updated the game for the iPhone 5's Retina display as well; the update is also available in the HD version for the iPad. Rovio isn't new to releasing free updates to an existing game that users only purchased years ago; in fact, many have argued that one of the points of Rovio's main strategy is creating "brand loyalty" through free updates that add new levels, features, and, for those interested, in-app purchases.

Just over a year ago we charted Angry Birds' road to half a billion downloads; since then, Rovio has released a different game, Amazing Alex, and more entries in the Angry Birds franchise, including the popular Star Wars tie-in and a different take on the typical Angry Birds gameplay, Bad Piggies.

Angry Birds 3.0 is now available on the App Store.