Amazon has it's eyes set on Apple again. Today they have launched the Mac Download Store. It features over 250 titles like from Microsoft Office (which the Mac App Store does not have), Adobe Elements and Call of Duty 4. The games are available for purchase via “an install-less download process.” Amazon says for Mac downloads, you don't need to install any software, the Downloader will launch within the browser. It also appears that the Amazon Mac Download Store will also support trial versions of software that can be upgraded within the app unlike the Mac App Store.
Amazon is even launching a special with the Mac Download Store. "Save $5 on Mac Software and Game Downloads" - Celebrate our new Mac downloads stores and save $5 on any Mac game or software product through June 1, 2011. To save, click the "Buy and download" button on the product you have chosen, then enter the code SAVE5MAC in the "Gift Cards and Promotions" box. Limit 1 discount per customer.
Update: We're hearing the new Amazon Mac Download Store currently offers no way for independent developers to submit their applications -- we're told Amazon simply worked with existing, established sellers like Microsoft, Adobe and others to set up the new web interface and download system. No indie dev channel has been implemented yet, apparently.