According to a report in The Loop, Adobe will today announce that sales of its professional video production tools have skyrocketed year-over-year. Which, in large part has been driven by growth on the Mac platform with disillusioned Final Cut Pro users moving over to alternative products after Apple released the controversial Final Cut Pro X version earlier this year.
As the backlash began from professional video editors, Adobe targeted them, giving discounts for Premiere Pro (Adobe’s alternative to Final Cut Pro) and publishing video tutorials and documents to ease the transition. This appears to have payed off with a 45% growth of Adobe’s video production tools on the Mac and total year-on-year growth across both the PC and Mac platforms at 22%.
In comparison to Adobe’s efforts, Apple hasn’t done much to quell concerns apart from release a Q&A article, refund customers for the purchase and only last week they began selling Final Cut Pro 7 again but at the standard $999 price.
[Via The Loop]