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Adobe Announces Digital Viewer Technology for Magazines

Even if Steve Jobs doesn’t want Flash on his App Store, he can’t do anything about digital versions of magazines built using InDesign, it seems. Because in case you don’t know, that’s how Adobe together with Condè Naste created the first Wired app for iPad. And today Adobe has made things clear, and introduced their own Digital Technology Viewer software, which enables developers to create digital version of magazines using, indeed, InDesign.

“We aim to make our digital viewer software available to all publishers soon and plan to deliver versions that work across multiple hardware platforms,” said David Burkett, Adobe’s vice president and general manager of Creative Solutions, in a statement. Adobe didn’t share pricing information.

The viewer permits any number of glitzy effects in navigation, animation, and other user interface features shown off in Adobe’s Wired for iPad demonstration video. And as pertinent to publishers struggling with hard financial times, is also “promises a new advertising paradigm,” Adobe said. [CNET]

Despite the Wired app being far from perfect (it’s a first attempt, anyway) it’s interesting to see Adobe clearly investing in the future of digital magazines apps for tablets, especially the iPad. [via 9to5mac]

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