Apple’s Role in Japan during the Tohoku Earthquake
You know how in disaster movies, people on the street gather around electronic shops that have TVs in the display windows so they can stay informed with what is going on? In this digital age, that’s what the Tokyo Apple stores became. Staff brought out surge protectors and extension cords with 10s of iOS device adapters so people could charge their phones & pads and contact their loved ones. Even after we finally had to close 10pm, crowds of people huddled in front of our stores to use the wifi into the night, as it was still the only way to get access to the outside world.
The Apple staff have done a terrific job in aiding the people of Japan in connecting with friends and relatives by utilizing the power of kindness and modern technology. FaceTime, iPhones, and WiFi available at the retail stores brought relief and comfort to families as the impact and aftermath of the earthquake was felt throughout Tokyo.
I’d also like to remind readers that you can contribute to earthquake and tsunami relief through the iTunes Store. Even a small amount like $5 goes a long way.