Apple’s iPhone TV Ads: The Complete Campaign

Adweek created a complete collection of every iPhone ad campaign to date, starting with the 2007 commercial “Hello” (aired on the night of the Oscars).

Without much fanfare, the iPhone campaign has surpassed its predecessor in terms of volume of work—“Get a Mac” lasted for 66 spots over four years (watch them all here), wrapping up its run in October 2009; the iPhone campaign is now entering its sixth year, and is up to 84 spots and counting. “Get a Mac” was beloved for its characters and wry humor. And while the iPhone work may lack that same level of charm—it is, at its heart, merely a series of product demonstrations—it is just as exquisitely produced and in many ways more varied.

I have previously written about how Apple’s commercials often tend to tell “stories” rather than simply showcasing the functionalities of a product. The complete collection of iPhone TV ads provides a fantastic example of how Apple’s marketing style can be a little different, but still effective and capable of establishing an emotional connection with the audience.

Check out Adweek’s gallery here.