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A Reasonable Take On Apple’s Maps Problem

A Reasonable Take On Apple’s Maps Problem

Mike Dobson of TeleMapics has published a balanced, reasonable, and informative article on the various technical issues that Apple is facing with the new Maps on iOS 6.

The issue plaguing Apple Maps is not mathematics or algorithms, it is data quality and there can be little doubt about the types of errors that are plaguing the system. What is happening to Apple is that their users are measuring data quality. Users look for familiar places they know on maps and use these as methods of orienting themselves, as well as for testing the goodness of maps. They compare maps with reality to determine their location. They query local businesses to provide local services. When these actions fail, the map has failed and this is the source of Apple’s most significant problems. Apple’s maps are incomplete, illogical, positionally erroneous, out of date, and suffer from thematic inaccuracies.

Alongside his sarcasm-free explanation of many aspects of building a mapping solution, Mike offers some suggestions that are worth considering as well.

It’s a recommended read, which I suggest checking out here.