A Lunch At Apple Changed Square’s Name and Design
The name Squirrel was known even before Square’s official announcement in December of 2009. As was the fact that the dongle was acorn shaped. The information that a lunch at Apple changed the design of the Square dongle so drastically and was the reason behind the name change is new, as far as I can tell.
I can just imagine that lunch in the Apple cafeteria with Steve Jobs telling Dorsey to drop the woodsy Acorn look and go with something white, minimal and squared off. Hey, it worked for Apple right?
The Next Web reports Jack Dorsey, Twitter co-founder and Square CEO, gave out interesting tidbits on the origins of Square when accepting the 21st Century Visionary award in San Francisco last night. In particular, Square was originally called Squirrel and the reader was wooden and acorn shaped. That was, until a lunch at Apple, quite possibly with Scott Forstall, magically changed the design to a squared off white reader named Square.
Furthermore, it really seems like Apple is a major source of inspiration for Square. From the design of the card reader and the website, to the skeuomorphic attention to detail in the new Card Case app and the whole style of Jack Dorsey’s presentation earlier this week, the simplicity and elegance of Square are certainly well-suited for Apple’s retail stores.