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Why Every Photo Storage Startup Dies Or Gets Acquired

Casey Newton on Picturelife selling to StreamNation:

No wonder people keep building superior services: it’s impossible to store your photos with Apple, or Google, or Amazon, and not imagine you could do it better. And the need grows larger every day. Last year, trend forecaster Mary Meeker of Kleiner Perkins estimated that we upload 1.8 billion photos to the internet a day, up from 500 million the year before. But while services like Picturelife have attracted thousands of paying customers — I’m one of them — they haven’t found enough to build a sustainable business.

I liked Picturelife. For a while, I used it to browse photos, even though I still kept a copy in Dropbox for backup.

These days, I’m using iCloud Photo Library, with no other backups or workflows involved. I pay €0.99/month for iCloud storage and all my pictures are on my iPhone, iPad, and iCloud.com. I realize that this is an unpopular choice – primarily because of iCloud’s not-so-great reputation – but the service has been working flawlessly for me and I like how I don’t have to think about managing it. It’s built right there into the Camera and Photos app and it demolished the need for a third-party photo app for me.

I hope this post won’t jinx it.