Tim Cook, speaking to The Telegraph about the iPad Pro:
“Yes, the iPad Pro is a replacement for a notebook or a desktop for many, many people. They will start using it and conclude they no longer need to use anything else, other than their phones,” Cook argues in his distinctly Southern accent (he was born in Alabama). He highlights two other markets for his 12.9 inch devices, which go on sale online on Wednesday. The first are creatives: “if you sketch then it’s unbelievable..you don’t want to use a pad anymore,” Cook says.
The second is music and movie consumers: the sound system and speakers are so powerful that the iPad appears to pulsate in one’s hands when one plays a video.
In a separate interview with The Independent, he noted that he’s only travelling with his iPhone and iPad Pro for his European tour that will see him deliver a keynote speech at the Bocconi university in Milan tomorrow:
Along with the Pencil, there’s a keyboard cover. Cook says it’s different from rival keyboards because with none of those would you say it “came from the same parent” as the tablet itself. “Now all of a sudden you have a keyboard that has been perfectly designed for the iPad, it’s integrated and then you’ve got the software with split view and it’s inherently very productive. I’m travelling with the iPad Pro and other than the iPhone it’s the only product I’ve got.”