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The Man Behind the Apple Watch

Vogue has published an in-depth profile of Jony Ive today, revealing details of Ive’s friendship with Marc Newson, his passion for handcrafted objects, and the design process of the Apple Watch.

From the article:

Five years later, a disenchanted Ive was about to leave when Jobs returned to reboot the then-floundering Apple, which happened, by most analyses, when Jobs enabled Ive. By Ive’s account, the two hit it off immediately. “It was literally the meeting showing him what we’d worked on,” Ive says, “and we just clicked.” Ive talks about feeling a little apart, like Jobs. “When you feel that the way you interpret the world is fairly idiosyncratic, you can feel somewhat ostracized and lonely”—big laugh here—“and I think that we both perceived the world in the same way.”

And U2’s Bono on Ive and Newson:

“They’re a bit like non-identical twins separated at birth,” jokes Bono. They finish each other’s sentences. “They finish each other’s food,” adds Bono. “The kind of emotional and physical attraction people develop with Apple products shouldn’t really be possible, but take a look around you.” Friends marvel as Ive shifts from the guy cracking jokes to the solemn Sir Jonathan Ive. “Jony is deadly serious,” says Bono, who first met Ive when Jobs dispatched him to an Irish pub to salvage a U2–Apple iPod promotion. “He is also serious fun to be around. When you go out for a pint with Jony, it’s kind of like going for a pint with the future, which is cool except you know he’s not telling you what they’ve really got planned.”

According to the article, Vogue was given a private demo of the Apple Watch weeks ahead of the product’s announcement. Yesterday, Apple organized a special event at the Colette boutique in Paris that marked the public debut of the Apple Watch.