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Sonos Speakers Are Coming to the Apple Store

Sonos PR:

We’re very excited to announce today that we’re making it easier than ever by expanding our collaboration with Apple and bringing Sonos into Apple’s physical and online retail stores. Two of our most popular speakers — the PLAY:1 and PLAY:5 — will be available later today at Apple.com in the USA, at 468 Apple Stores around the world starting October 5, and Apple.com in the coming weeks in most markets outside of the USA.

Better still, those who buy a Sonos system at Apple retail stores or at Apple.com between today and December 31 will receive a free three-month Apple Music Gift Card.

And:

This is a big deal — both for our companies, and for music lovers around the world who can now experience Sonos and Apple Music like never before. We know the best way to discover Sonos is by experiencing it first hand, which shoppers in more than 140 Apple Stores will be able to do with a hands-on Sonos and Apple Music demo featuring a guided Sonos app experience on the iPad Pro.

This makes sense given the popularity of Sonos, the problem it solves (it is, effectively, an ecosystem for audio), and its integration with Apple Music. I’m a Sonos customer, and their products fill a specific niche: good-looking speakers for the home with great audio quality and none of Bluetooth’s annoyances. Does that seem familiar?

On the other hand, a closer partnership also gives Apple a way to study and learn how and why people buy Sonos devices. If I were a company playing around with the idea of releasing a smart speaker, studying Sonos’ line is something I’d consider. I’m curious to try their hands-on demo with the iPad Pro.