In a blog post discussing layoffs and the evolution of music streaming services, Sonos CEO John MacFarlane included a cryptic final section on voice recognition and Sonos products:
We’re fans of what Amazon has done with Alexa and the Echo product line. Voice recognition isn’t new; today it’s nearly ubiquitous with Siri, OK Google, and Cortana. But the Echo found a sweet spot in the home and will impact how we navigate music, weather, and many, many other things as developers bring new ideas and more content to the Alexa platform.
Alexa/Echo is the first product to really showcase the power of voice control in the home. Its popularity with consumers will accelerate innovation across the entire industry. What is novel today will become standard tomorrow. Here again, Sonos is taking the long view in how best to bring voice-enabled music experiences into the home. Voice is a big change for us, so we’ll invest what’s required to bring it to market in a wonderful way.
I have no idea what MacFarlane is trying to say here – it could be an Echo/Sonos integration on the horizon (possible with a firmware update) or future Sonos hardware with voice tech built in (seems more likely given the overall tone of the post). “Taking the long view in how best to bring voice-enabled music experiences into the home” doesn’t mean much, but I’d love to ask Alexa to play music on my Sonos.