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Shot on iPhone: The Human Family

Apple’s Shot on iPhone ad campaign has been around on billboards, in magazines, and on television since 2015. The campaign has featured both still photography and videos shot by customers on the iPhones, usually highlighting a specific feature of the iPhone camera or a specific theme, like Mother’s Day.

Today, Apple released a new Shot on iPhone television ad called ‘The Human Family,’ which according to Fast Company will air during the opening ceremony of the Olympics in Rio, Brazil on Friday. The ad features photographs and video taken by iPhone users of people from around the world with narration by poet Maya Angelou, who reads a version of her poem ‘The Human Family’ backed by a piano piece called ‘I Already Am a Great Matriarch’ by Rob Simonsen from the score of the Zach Braff movie ’Wish I Was Here’.