PetaPixel had the opportunity to interview iPhone Product Line Manager Francesca Sweet and VP of Camera Software Engineering Jon McCormack regarding the new cameras in the iPhone 12 line. They cover the design philosophy behind iPhone camera systems, the new Apple ProRAW file type, and the enlarged sensors in this year’s iPhone cameras. PetaPixel’s Jaron Scheider writes:
Apple says that it’s [sic] main goal for smartphone photography is based around the idea of letting folks live their lives, and capture photos of that life without being distracted by the technology.
“As photographers, we tend to have to think a lot about things like ISO, subject motion, et cetera,” McCormack said “And Apple wants to take that away to allow people to stay in the moment, take a great photo, and get back to what they’re doing.”
He explained that while more serious photographers want to take a photo and then go through a process in editing to make it their own, Apple is doing what it can to compress that process down into the single action of capturing a frame, all with the goal of removing the distractions that could possibly take a person out of the moment.
The full article is well worth a read, and includes a variety of interesting quotes from the interview.