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Owning Music vs. Acquiring Music

Brad Hill, writing at RAIN News about the shift from owning music to acquiring it through Internet streaming services and the importance of “music ID” apps:

One growing catalyst of this trend is the music-identification app, a category dominated by Shazam and SoundHound. These apps, which identify music wherever in the world it is heard, bring the “celestial jukebox” down to earth where it is even more vast and connected to the user.

Increasingly, these apps function as pivot points between what you hear and how you acquire. They enable purchasing an identified song in iTunes, for those who still favor outright ownership. But more ominously for music-download merchants, Shazam and SoundHound can fling your song discoveries into some of the most popular on-demand services.

Years after the launch of Shazam and SoundHound, it still feels incredible to me that you can hold your phone up to a speaker to recognize any song in seconds. Apple has reportedly recognized the value of music ID software, and they may be planning to integrate Shazam into Siri for iOS 8.

I hope that, if true, this integration won’t be exclusive to Siri’s voice activation system, because one of the best things about Shazam is that you only need to tap the app icon to start listening. A voice-only command would ruin Shazam’s immediacy (not to mention that Siri would have issues understanding your voice command if loud music is playing). Ideally, it’d be great to simply activate Siri with a tap & hold of the Home button anywhere on iOS and let it listen to whatever’s playing with no voice input required.