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Friending the App Store

Andy Baio shares thoughts (with mockups) on what he’d like to see on the App Store for social recommendations:

My hope is that Apple, and every other app store, can take a page from the last decade of the social web. Give its users a public identity, an incentive to share what they love, and the ability to find and follow others like them.

These are some interesting ideas – especially for indie game developers – and I agree. Social recommendations and “developer notifications” could drive significant traffic to apps recommended by people you trust (your friends) or developers you trust (the ones that make apps you already use), albeit with a different set of questions (how many notifications do you want to receive? How often? From which developers?).

I also think, though, that before social recommendations Apple needs to educate users on the idea of sharing quality apps/games and recommending them to their friends. In this regard, I believe that Explore is going to be an important addition: curated collections and sub-categories will help in communicating the richness and quality of selected App Store content that can be lost in the Top Charts that most people see as an indication of “what’s cool”.